Women Apparel: Athletic Clothing Companies Are Counting On It
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It used to be that women simply wore smaller versions of men’s clothes.
We were having to struggle to find what we wanted, says Sally Bergesen, founder and CEO of Oiselle.
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Whenever engaging your muscles and supporting blood circulation, compression apparel supports your body with a ‘second skin’ fit. You stay cool and fresh, athletic apparel made with microfibers wick sweat from your skin. Feel strong and be comfortable all at very similar time, why will we wear tight skinny jeans or ‘5inch’ heels instead, if we can look good. However, as more women embrace active lifestyles, it’s unlikely that they will completely stop or return to the way things used to be. Bergesen believes that this fundamental shift is due to women beginning to embrace a bodypositive type confidence and empowerment. Wrap yourself in breathable warmth with women’s winter coats and jackets, plus other ‘cold weather’ gear. Normally, find the hottest trends and more cute and stylish workout clothes for women in The Women’s Studio Collection. Certainly, mix, match and layer with supportive sports bras, ‘surfinspired’ dresses and tops. Latest workout clothing for women is not likely ordinary designed in bright prints and bold hues. It’s a well as indicated by Andy Annunziata, an analyst with SportsOneSource, the highest growth was in women’s activewear, that is now a $ 20 billion business annually, while the overall market for athletic apparel was up slightly this past year.
Biggest selling item by far? Tights. Whenever signing on major female pros, similar to Lauren Fleshman and Kara Goucher, and opening its first retail store in Seattle, while Lululemon is generally attributed with sparking the women’s athletic wear trend, oiselle was among the first women focused companies to enter the running industry in And, in recent years, Oiselle has seen a massive increase in its public presence and sales. Stretch, flex and sprint in women’s workout pants and capris, designed to fit your curves. Now pay attention please. Like women’s hoodies, polish up your workout wardrobe with the basics, lightweight tees, tanks, shorts and yoga pants. Gain an edge with the latest ‘sport inspired’ technologyperformance fabrics that work as hard as you do. Look, there’s a part of this trend that actually reflects a fundamental shift in women’s clothing and lifestyles.
a lot of athleisure trend is simply a trend. Annunziata expects lots of the more fashion focused lines, similar to HM or Target, to level off or decrease in sales. Virtually, I’m wearing a pair at this point as I type. I already own nine running pairs tights, yet I bought two more last week. Athletic clothing companies are counting on it, If national trends are any indication, there’re millions of other women just like me. Now please pay attention. I wear them constantly. Therefore, like Nike, get what you need from your favorite brands, Under Armour and The North Face. Now let me tell you something. Shop by sport for women’s workout clothing customized for your game.
Take to the barre with dancewear and leotards and dive in with ‘performancecut’ women’s swimsuits.
Because that was normal, in it, she’s wearing a random mismatch of ‘poorlyfitted’ workout clothes.
Biscay recently saw a picture of herself on Facebook from seven years ago. These companies, from Oiselle to Athleta, that was bought by Gap, are expanding with very targeted marketing strategies. Now I wouldn’t dare set foot out of the door in that outfit, she jokes. Eventually, like Biscay’s three year old Smashfest Queen, today, the triathlon market is following in running’s footsteps with a growing number of women’s companies, Betty Designs and Coeur Sports, amongst others. Accordingly the $ 20 billion women’s market hasn’t even met its potential yet, if that is all true. They still control a smaller piece of the industry than in the men’s market, big companies like Nike and Under Armour dominate.
