Women’s Clothing Hartford
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Travis grew up comfortably in upper Manhattan, where her father, Max Borgenicht, was an owner of a reputed and profitable line of children’s clothes named ”Sunny Lee” and ”Sandra Lee.” She was 5 oldest girls, and extent of her father’s impact on fashion industry was evident at a summer camp the girls attended.
It’s something we was taught,” said Zieky, planned director giving and development at Hebrew Health Care.
Tradition has endured. Zieky didn’t forget her mother’s lofty standards, that included gloves for a green girl’s Saturday trip downtown. I liked to get dressed up, and my husband will attest that we love to shop. Besides, we had to be well dressed New York City and obtained a teaching degree.
During which she taught, they intended to continue their family traditions, and moved to Hartford to open a women’s clothing store on Pratt Street called Florence Travis, right after a year in ew York.
For first time, a lot of women could acquire over-priced clothes by paying for them over a few months.
Then the Travis’ shop was as well first short stores in this location to offer charge accounts. It was 1937, and their goal was to showcase classic NY fashions that must be timeless, not faddish. It is their customers included junior career women, and Bill Travis pioneered the layaway plan, that enabled downtown employees insurance businesses to get on credit. Consequently, they wanted to be exclusive,” said Zieky, who worked in the business 20 years.
That said, the store was a ”specialty shop” which carried merchandise the department stores didn’t carry. Primarily, everybody went there,” said Toback, Travis’ sister. On p of that, fOR THE RECORD -Correction published April 6, Sara ”Sooky” Greenberg was incorrectly identified as Sarah Goldberg in an ”extreme existence” story about Florence Travis on Page H5 Sunday.
Travis herself was slim, beautiful, elegant and exacting, insisting, let’s say, on ‘handfinished’ seams in her dresses. She was a fanatic about doing things the right way,” said Toback. Travis set an example that solid amount of women wanted to emulate. Over the years, the store responded to fashion trends, from Christian Dior ”modern Look” of long dresses to Rudi Gernreich’s miniskirts. For around 50 years, Florence Travis and the women ‘s dress shops that bore her name symbolized good taste and elegance. As a result, whenever evening dresses and, later, slacks from Travis, ciety women, ”smart” dressers and career girls all obtained their suits.
Parents typically sent newest dresses for girls’ return trip home from Roscoe, where Crystal Lake Camp was located. Curious and envious little girls would rush to see ”what the Borgenicht girls were wearing,” as pointed out by Charlotte Toback, Travis’ younger sister, preparatory to taking the train back to Manhattan. There were no malls, and downtown was place to shop. Women wore hats and gloves, and lunched at Connecticut Room at Fox Co, when they shopped. In the ’40’s and ’50’s, Pratt Street ”was Hartford Fifth Avenue,” in line with Sarah Goldberg, one of Travis’ former employees. I know that the street was lined with women’s dress shops. Florence Travis, there was the Siegel Shop and Blue Bird, Miller, a shoe store and a couple of jewelry stores. It’s a well-known fact that the store was pretty successful, and after a few years moved to a bigger location on Pratt Street.
