Ladies Apparel – Many Custom Clothiers Can Not See Profitability Yet
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Some retail experts weren’t convinced women who like the idea of custom clothes should actually buy.
Others say demand is out there.
Custom can be particularly compelling for people who struggle to find offtherack styles and sizes that fit, while need a ‘one of a kind’ item or a way to avoid the hassle of a trip to the mall. Furthermore, christina Marshall Valdez’s online ‘made to measure’ apparel brand, Elu, uses nine different measurements to customize dresses around the features womenwant to play. It’s aafter choosing an item. Besides, customer feedback goes into a database that helps ‘fine tune’ the pattern making technology, he said. You can find some more info about this stuff here. Workers at eShakti use digital tools, including 3 D modeling, to create a pattern that’s used to make the garment, Krishnan said. You see, greenish, of Indochino, and Trunk Club’s Harris both said they need to nail the men’s custom business before venturing into women’s apparel. Basically the challenge for companies targeting a more mainstream market could be making women’s custom clothing that delivers on the promise of better fit, is fashionable and remains affordable.
Karoll said both men and women often first turn to custom when they have trouble finding ‘offtherack’ clothes that fit. While hiring an allfemale team to work with women clients on custom and bespoke garments in addition to the madetomeasure pieces he’d been selling, he decided to invest in the women’s side of his business about five years ago. Richard Bennett, where a fully bespoke handmade suit will easily cost upwards of $ 2000, is not worried about scale, said owner Albert Karoll, unlike companies striving to offer mass customization. Therefore a suit for a firsttime customer, made inhouse start to finish, could require 20 work hours, he said. Anyway, karoll said he felt women were less selfconscious with female tailors, who also had a better grasp of women’s fashion. It’s easily 20 times as complicated, said Joseph Harris, general manager of Trunk Club’s custom business. Add to that the fact that women wear more kinds of garments types than men, in a wider selection of fabrics, and expect styles to update more frequently. Women have lots of chances to prioritize style and tailor if necessary, said a retail consultant with Kurt Salmon, al Sambar fit is often a deciding factor.
