Ladies Clothing Stores: The Clothing Industry Is Fiercely Competitive
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Your mannequins and displays are your store’s major selling point.
Yolanda Santiago from Fotolia.
Whenever starting a women’s clothing business is a fun and exciting way to break into ‘selfemployment’, if you’ve got an eye for fashion, are a selfstarter and don’t mind working 14hour days. Visit local boutiques and malls to learn about local fashion trends. Look for any holes in the market, such as a lack of ‘well priced’ professional clothing, boutiques, vintage stores or ‘plussize’ stores. Known determine what merchandise to sell. Visit industry publications online, such as Lucky, Style, Fashion Office and Women’s Wear Daily, to learn about upcoming trends. Research your target demographic and your competitors to confirm that your niche is a viable one. That said, while learning industry trends and developing a business plan before you jump in, ll need to spend months doing research, the clothing industry is fiercely competitive.
Set your business apart from the competition by starting a boutique.
With individualized customer service and ‘fashionforward’ sales people. Offer a tal shopping experience. Renting retail space outside of a mall should be far more cost effective and offer you a better arena in which to compete. Now please pay attention. Related Reading. Establish yourself as a fashion guru who can anticipate your customers’ needs and outfit them with cuttingedge designs and styles that match their body type and personality.
Scout out potential locations for your clothing store near other businesses that appeal to your target demographic, such as a midscale or upscale neighborhood or near salons or trendy restaurants and other merchants that cater to your clientele. According to Entrepreneur. Anyways, consider room for parking and deliveries, potential growth of both your store and the local area, and any city ordinances. Now let me tell you something. Obtain your business license, federal tax ID and sales tax permit. Select a business entity, such as a limited liability company, and register your business with your state’s secretary of state. Determine if you can handle the required annual sales to support your lease. Attend trade shows, such as those offered by the Dallas Market Center if you’re in Texas, and meet with designers, once you’ve established your business.
Choose a product line that includes a combination of staple items and the latest trends.
Develop operating policies for your store, such as the employee dress code and performance requirements, returns and exchanges, credit cards you’ll accept, gift wrapping, shipping, special orders, damages and your operating hours. Yours should also, to remain competitive. It should be wise to close one or two days a week to reduce staffing requirements and allow you time to refresh displays, when first starting out. Be prepared to change your hours as needed to accommodate the most customer traffic and reduce overhead costs. Seriously. Fashions change frequently. Purchase one to two months’ worth of merchandise.
Implement successful advertising measures. Put out press releases. Chapman also served for four years in the Air Force and has run a successful business since 2008. Get featured in local or regional fashion magazines. Utilize monthly email newsletters, once you’ve opened your doors. Basically, shanika Chapman is writing businessrelated articles since She holds a Bachelor of Science in social science from Maryland University College. Anyway, send colorful postcards with details about your grand opening. Hold quarterly or half yearly sales and after hours events. In
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