Shop Clothing: In Reality There’s A Montauk In Each State” Says Lamb
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Now look, the fashion industry ain’t leaving out pockets to save us from an unstreamlined silhouette.
They’re making an attempt to trap us into a life of needing bags to carry our things.
They’re doing best in order to make us spend inordinate amounts of money on handbags of every colour and type. We need a place we can easily carry the things we need on our person at any time. We need pockets for the little trips, from our desk to a meeting, from our house to a shop, from the living room to the kitchen. Joeckel started Whalebone Clothing out of an old icehouse in Montauk Point, the easternmost tip of Long Island. Whenever clamming and construction in the ‘once sleepy’ seaside village, the freelance ‘t shirt’ designer, thence 23, had acquired job skills most clothiers lack including fishing. With that said, this past fall Whalebone decided to buck tradition and join a number of other Montauk businesses remaining open after Labor Day.
Other retail shops across the country think they must close shop right after any season since that’s how it’s always been, says Lamb. So here’s the question. You undoubtedly should continue to stay open and try to adjust offerings for the lighter, fall crowds? Other local businesses have gotten creative with weekend fairs and foodie events that kept the wn in full swing past September.
Montauk Brewing Company and Zum Schneider, let’s say tweaked their menu with Oktoberfest themed plates to lure fall tourists.
Whalebone followed suit by tweaking their product line to push ‘nonsummer’ apparel.
We are winter gear and specialty items. It’s not an urist shop that just says ‘Montauk’ on every t shirt, says Lamb. Yes, that’s right! Joeckel says Harvest Restaurant, a Montauk mainstay since the 1990s inspired him to become a ‘year round’ company. You see, cofounder Eddie Berrang at the Gansevoort Market pop up shop. They’ve worked with clients ranging from Sea Turtle to global brands like Lululemon. Whenever offering custom redesign services and revamping ad campaigns in house until they align with Whalebone’s style, hoping to avoid having to reject ad dollars, Whalebone also operates as a marketing agency. Therefore an example of an ad revamp for a local Montauk business.
Credit.
Social media, Berrang says, is critical in connecting the business with its customers yearround and promoting their winter items.
He says it’s a marketing platform they take very seriously and attribute much of their early traction. Within a year the company has grown its Instagram following to 28 dot 1K and it averages 1000+likes per post. That number has doubled in the past year, and media sales for Whalebone Magazine including event sponsorships, social media, digital and print have also grown, the magazine website still gets only 30000 pageviews a month. Seriously. It opened one just last week at the Gansevoort Market in downtown Manhattan, its seventh pop up this season. You should take it into account. Throughout autumn, it held events in other surf towns, from Venice, CA to Atlantic Beach. It’s relying on ‘pop up’ shops across the country to establish a year round presence, while Whalebone does plan to board up its Montauk shop just after Christmas.
