Women Are Driving This Trend Because They Have More Bottoms Options To Choose From – Women Clothes Online Shopping
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Women’s clothing retailers are encountering widespread changes in the way they communicate with consumers, with social media usage and online shopping becoming more commonplace across generations.
With one Millennial third women visiting sites like YouTube and Instagram on a daily basis, and 71 percent using Facebook every day, clothing retailers should harness social power media to further engage these impressionable, influential, and savvy shoppers. According to a new report
Social importance media must be underscored, especially as a way to connect with young women. The apparel industry now is impacted by an overall increase and acceptability of casualization in all forms, both socially and in work settings, while the most commonly purchased items of women’s clothing remain tops/Tshirts and jeans. Certainly, one significant area growth is athleisurewear -or fitness clothing that was worn for casual purposes. Additionally, 35 US percent women 18 34 point to social media as a key influencer that impacts their purchasing decisions, said Diana Smith, Senior Retail and Apparel Analyst at Mintel. Over three social quarters media users purchased women’s clothing in the last year compared to 70 percent of social media non users.
Mintel has already helped more than 3000 companies to achieve their objectives.
Mintel Household and Personal Care is our premium service for Household Market Research. OTC health industries.
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Mintel deals with the p global beauty brands and our beauty industry research experts know the trends, innovations and the customers. While training and growing the world’s most talented employees, we are committed to finding. Mintel is all about people.
Understanding your competitors’ strategies is key to developing a winning business strategy.
To get in uch with Mintel’s global Press Team please email.
Contact the Press Office.
While providing Market Sizes, Market shares, Industry insights and 5 years forecasts, any consumer report offers the primary research and in depth data found in our market data reports alongside expert insights, trend analysis and market forecasting Mintel’s Market Data Reports offer a quick and ‘indepth’ look at a market.
Solutions and services in Product Innovation will help you create new products that customers will love.
From market assessment to portfolio evaluation, Mintel Consulting can give you a fresh viewpoint backed by rigorous data and insight you can trust.
Our Food Drink Market Research supplies the food and drink industries with leading analysis and intelligence. Women’s clothing retailers are encountering widespread changes in the way they communicate with consumers, with social media usage and online shopping becoming more commonplace across generations.
