Women Fashion – Get The Latest From Marti Any Month
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Most Boomer women love clothes!
They love fabrics, textures, embroidery, elegance, lines, shape, drape and color.
They look for to buy clothes. They are at the peak of their wealth and income at the moment. It appears that very few of you need to sell to them. Oftentimes about 20 years ago, a woman I know who’s a little on the heavy side was shopping in the New York City garment district and happened upon a store with gorgeous Joan Vass cotton knit skirts and sweaters. They felt like cashmere, and they even came in her size. She should never buy knits being that when you’re on the heavy side, the last thing you need is fabric that clings to your bumps and bulges. Write while telling her why, a saleswoman invited her to try on something, and she declined. Nonsense, said the saleswoman, That’s as you don’t know how to wear knits. Because she had slim, how shoulder pads and pushing up the sleeves to just below the elbow raise the visual center of gravity, guided her away from mid calf skirts and sold her on the ‘knee length’, shapely legs, They went into the dressing room and the saleswoman showed her how to wear the sweaters bloused up to give them drape, instead of pulled down over the hips.
Then the saleswoman didn’t focus on the clothes.
She focused on the woman who my be wearing them.
And now here’s a question. Why didn’t I know this stuff before? Whenever socializing and special occasions, therefore this woman walked out of there with three garment bags stuffed with outfits, and for years, wore Joan Vass for work. She provided useful information and helped her feel good about herself. Essentially, where the hell is the fashion industry? Fact, later she said to me, That advice made all the difference worldwide. She wants fashion that flatters the figure she has, not the figure fashion designers wish she had.
She ain’t looking for bustiers or jeggings.
She knows princess seams, a deep V neck, threequarter length sleeves and a little light shoulder padding can slenderize her waist and pull the center of gravity up off her hips.
Cropped pants and capris can cover many flaws and still show a shapely ankle, she knows mini skirts may not make her look her best. Tiny dressing rooms cramp her style. Boomer women look for a different product than their younger cohorts do. Ok, and now one of the most important parts. Chico’s, definitely which is a phenomenally successful brand. Bean, being that they are the most authentic companies out there.
For the most part there’re a few exceptions. Since they always get what’s going on with women, nordstrom definitely. Coldwater Creek, whose customers send them glowing fan mail.
