Womens Clothes: Co-Founder And Creative Director Jac Cameron Said
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s clothing company aiming to make affordable, ‘high quality’ fashion basics, Jac Cameron and Maggie Winter are ‘CoFounders’ behind AYR, a women&rsquo.
By late 2015, we had established demand and distribution.
Whenever, n A look from AYR\r\n\r\nAYR launched in 2014 when it was initially incubated by Bonobos, Inc, the first big digital clothing brands, We sought to create something with a more edited approach. \r\n\r\n“Maggie, Max and I have top-notch place to learn.&rdquo.s the greatest merchant of all time, and I loved working for him, Mickey Drexler&rsquo. They did, and we invited our friends to come try them in a loft in the Garment District. Did you hear about something like this before? There was in my opinion we hit at the right time &ndash.s a shortterm lease, It&rsquo. This is the case. With that said, this helped us with connections and an existing community of manufacturers and fabric mills to tap into for production, \r\n\r\n A look from AYR\r\n\r\n“My background and experience is in the denim industry for over a decade,” Cameron said, We made that choice from day one.&rdquo.
Ll look to create a more permanent NYC shop, determined by how it does, we&rsquo.
Which as been a huge asset as we build our audience without overspending on acquisition, Our co founder, Max, comes from a decade in fashion PR &ndash.
He instills accuracy, accountability, and anticipation in his merchants. We raised a seed round, followed by a Series A financing. It is we spun out of Bonobos and incorporated AYR as an independent company. Now pay attention please. I know that the expectation to match consumers buying patterns was huge, with the rapid percentage of collections being produced on a seasonal level. For instance, ve had lots of inbound interest in international distribution, but we&rsquo, We&rsquo.t interested in being labeled or limited, The industry is changing, our culture is changing, and we seek for to represent women like us, who aren&rsquo. Whenever, n A look from AYR\r\n\r\nAYR just opened their first retail location, on Lafayette Street in ho and plan to open up international shipping in the year to come, We are very lucky to have learned from plenty of the leaders in the industry. I’m sure you heard about this. Our customer is central to everything we do. Ve had incredible support from the fashion editor and influencer community, We&rsquo. Our initial collection was comprised of ten key styles that exist in the line currently, eventhree years later. We are ‘directtoconsumer’ in the most literal sense. Actually the duo were inspired to launch AYR as long as they felt there was something missing in the market, and wanted to offer womenswear with a season lessappeal at a reasonable price point.
You have to choose to invest in quality, as a company.
It was important that our advisor and investor base reflect both ends of the spectrum, we are a hybrid company that bridges both traditional and digital retail.
\r\n\r\n AYR’s New York PopUp Location\r\n\r\nAYR launched with a line of essentials that continue to be their bestselling styles, Our Series A was led by Dutch, LLC, that owns a portfolio of international contemporary womenswear brands including Joie, Equipment, and Current/Elliot.&rdquo. We sold outin two days. You see, it really is the ‘anti fast’ fashion brand.s intention was to create smaller, more focused collections and set new product on a tighter cadence, AYR&rsquo. The idea was to create a foundation of well designed, ‘high quality’ pieces a woman could wear over and over again, season after season, all year round,” Winter said, Italian wool coat called The Robe.\r\n\r\n&ldquo. The market felt overwhelmingly crowded with brands that either produced are our biggest sources of acquisition.
All Year Round, These are examples of our best selling pieces from launch to current day and speak very clearly to our objective of &lsquo.
That could’ve been interesting top-notch combination of skill sets coming gether to create and build a brand from scratch.I think my background at larger companies helped me to better understand and react to the market. Jac Cameron and Maggie Winter are ‘CoFounders’ behind AYR, a women’s clothing company aiming to make affordable, Actually the duo were inspired to launch AYR since they felt there was something missing in the market, and wanted to offer womenswear with a seasonlessappeal at a reasonable price point.
The expectation to match consumers buying patterns was huge, with the rapid quantity of collections being produced on a seasonal level.
While setting smaller curated collections that live and last longer, we sought to create something with a more edited approach. And therefore the market felt overwhelmingly crowded with brands that either produced high quality at a price point that was unattainable or on the other end of the spectrum, throw away, ‘hightrend’ product, Co Founder and Creative Director Jac Cameron said. AYR launched in 2014 when it was initially incubated by Bonobos, Inc, amongst the first big digital clothing brands. AYR found their first customers through a friends and family loft party. Now regarding the aforementioned fact… Italian wool coat called The Robe. You should take this seriously. AYR launched with a line of essentials that continue to be their bestselling styles. Cameron and Winter both had extensive fashion backgrounds that prepared them to launch AYR. Besides, aYR just opened their first retail location, on Lafayette Street in Soho and plan to open up international shipping in the year to come.
