Women’s Clothing Aurora

Malls, that were usually increasingly retail base culture in most big cities, offer premium spaces for almost ready to wear brands, albeit at premium rates.

Given that Khaadi has often been an innovator, therefore this will be an interesting area to watch.

Eager to stay ahead of pretty a bit of the pack, Sultan says that starting in November, Khaadi plans to consider changing almost ready concept to wear retail by opening big format stores in the newer malls with intention to make retail experience to a brand new level. TIP has been doing best in order to address situation by offering degrees in Fashion Design Management, that says Ahmed, combines fashion design with management courses to give students a better feeling of the business commercial aspects. That is interesting right? This area becomes notably vital as prêt wear brands have been investing substantially in expanding their size retail network to increase accessibility to their products.

Another area where there’s a shortage of trained resources always was retail. Many of us are aware that there are no degree courses accessible in Pakistan, brands offer inhouse training for retail marketing and management. By virtue of being the market leader, additional brands were forced to match Khaadi’s rates. What truly happened was that Khaadi had achieved particular economies of scale and decided not to increase its rates. Notice that not all have followed suit. Key perception among customers has been that Khaadi cut its rates in 2014 and hereupon different brands followed suit. So, practically all brands cater to green women, they all ut their quality fabric as a USP and have roughly identical pricing strategy. So there’s most obviously a feeling of sameness in prepared to wear market, most brands would like not to admit this, and in particular cases it may not be real. Albeit these offerings have probably been in line with what most almost ready to wear customers need. Needless to say, another brand which has managed to make the market by storm always was Sapphire, a collaboration betwixt Sapphire Group and luxury designer Khadijah Shah of Elan.

Not since Khaadi launch has an almost ready to wear brand managed to capture imagination of the market the imagination the way Sapphire has done.

Offers plenty of digital prints that are always not our average geometrics or florals, launched in 2014, Sapphire offers prêt wear and unstitched fabric and has a design philosophy that likewise brings ramp fashion to prêt wear.

Sapphire has oftentimes tried to create an interesting retail experience with fairytale like shops and windows displays that are probably changed regularly. More mature brands like Khaadi and Generation have always been in addition innovating by entering western domain prepared to wear with brand extensions like Khaadi West and Generation Flo. As the customer base was short and the retail sector was not really developed, Khaadi looking at the branded shopping.

There was barely any organised retail and ubiquitously unflattering ‘free size’ kurta was only one option reachable to women who wanted reasonably priced almost ready to wear clothing.

If the process was ‘hassleridden’ at some good stuff from times,. Gether with buttons, lace and piping and get lot to the tailor for a ‘custom made’ jora. Expanding their brick and mortar presence in Pakistan and abroad, prêt wear brands are probably establishing online stores as a way of targeting inter-national and younger neighboring customers with a penchant for online shopping. Most brands choose to have their own online stores but others are using platforms like Daraz.pk and Kaymu.pk to push their merchandise and reach out to a larger audience. Keep reading. We do look for to create a product for this price robust audience as a result.

While acknowledging that they are at a disadvantage compared to other prepared to wear brands, coming down to the current market price should mean compromising on quality.

Bashir at Gul Ahmed has alternative view.

He suspects that customers are still willing to pay for quality and cites the fact that Gul Ahmed’s fabric would not wear out after a couple of washes as a huge USP. Possibly the most telling sign that prêt wear has actually ‘arrived’ is that massive textile mills have launched almost ready to wear lines, in parallel to their existing unstitched fabric collections, to keep pace with market trends. Hence last 3 or 6 years have witnessed a boom in the prepared to wear space with lots of brands opening stores that Surely it’s a problem to keep track of them all. Almost ready to wear brands can be an integral part of Pakistan’s retail landscape, yet despite strides made to develop this category in a relativelyrelatively shorter span of time, for the most part there’re questions regarding its growth.

Therefore the first probably was whether almost ready to wear will ever turned out to be a nationwide phenomenon.

Sultan says modern brands shouldn’t bother to enter almost ready to wear category without a 15 to 20 store model.

Mostly there’re a couple of exclusive retail models at work. J Dot has 62 stores in 20 cities, Gul Ahmed Ideas has 65 stores in 17 cities, Al Karam Studio has 22 stores in 12 cities and so on, Khaadi, for instance, has 40 stores in 11 cities. With all that said… Despite its clientele hailing from society higher SECs, the prepared to wear market is usually very price sensible. It reflects a democratisation of readymade fashion by making it available to a larger group of customers -and has always been a result of rates rationalisation that ok place past year, even if loads of people in Pakistan will not consider this ‘cheap’., with no doubt, with costs ranging betwixt Rs 1900 and 3000 for a fundamental printed kurti, aurora’s faster Fashion Survey looked for that hundreds of respondents were comfortable paying between Rs 2100 to Rs 2600 for a kurti and the industry has priced itself accordingly.

With one store in Lahore, a pioneer of prêt wear in Pakistan, Generation was established by Saad and Nosheen Rahman in 1983.

Saad Rahman was in exporting business problems is always that although brands were always now hiring junior graduates as designers from TIP, AIFD and Indus Valley to bring a really new and fresh look to their product offerings, vast amount of these newbies don’t understand what mass fashion entails.

While conforming to Rahman, in particular parts of Pakistan people have usually been not open to prepared to wear or open to the styles people are wearing in the cities, they rather choose having their clothes stitched. Brands like ours can’t enter those markets and I reckon this going to be a challenge for us. Sultan has been less optimistic saying that retail will grow really but as far as almost ready to wear always was concerned, if it has always been 1 to 4 all the percent market now, it will go up to 10. Intensifying marketing and branding efforts and selling at even lower rates, barriers to entry are fairly big for newest entrants, with brands expanding retail networks. Now look. Despite this, Bashir thinks that almost ready to wear will grow at a rate of 25 to 30 over the next 5 years. Within the urban landscape, the prepared to wear market will need to expand notably regarding the brands number accessible if you are going to happen to be an eventually ubiquitous phenomenon.

And therefore the prepared to wear market has real potential and customers, despite having at least 15 to 20 well brands to choose from, are eager for more options.

Brands will need to create an individual identity for themselves while not following market leaders.

Brands like Agha Noor, Sapphire and J Dot have shown that so it is manageable. Surely it’s time for others to connect dots and make the prepared to wear revolution forward. Unstitched fabric accounts for Surely it’s prêt that was always seeing big growth and for a couple of brands, so it’s in 25 region to 40percent. With an eye to ensure that their brands cater to wider mass market, most clothing brands -whether they started out off as purveyors of fabric or with prêt as their area of expertise -sell unstitched fabric gether with almost ready to wear.

Ziad Bashir, Director, Gul Ahmed puts this in context by saying that while our overall retail growth is 20percent, apparel was usually growing at 38 to 40percent.

Aurora’s quick Fashion Survey shows that Khaadi is probably most sought after prepared to wear brand, in addition to being considered p value for money.

Sultan says what sets Khaadi apart has been pricing strategy, retail experience and design, undoubtedly considering that it’s this triumvirate of elements that brands need to work on with an eye to achieve a measure of success in a really competitive market, where barriers to entry are higher than they have been even one or 3 years ago. So disadvantage was usually that as long as these stores were established before the retail boom, they always were not located in the current shopping hotspots. You should make it into account. Brands like Satrangi and Zeen have been at an advantage by fact virtue that their parent brands again have an established network of stores and they thus don’t want to spend tension betwixt price and quality has been an ongoing affair but when it drills down to it, customers purchase depending on what they see.

When it boils down to design there’s an element of sameness and a definite lack of innovation.

While changing a few elements and putting their pieces into production, as brands work overtime to send a few newest designs into market each week, they appear to be just looking at what competition is doing. It is all the more challenging for brands like Generation which do not sell unstitched fabric. Unfortunately most almost ready to wear brands rather choose to stick to tried and tested designs in lawn, cotton, cambric and silk for many their creations, all this goes to show that innovation in prepared to wear going to be rewarded. For majority, prepared to wear has turned out to be synonymous with disposable fashion, so that’s precisely what’s happening in Pakistan. Pioneered by British lofty street brands similar to Primark and newest disposable or faster fashion refers to clothing that people purchase and wear a few times prior to disposing of it and acquiring something else. Their perception of how this higher price impacts their business differs. Prepared to wear brands backed by textile mills were usually primarily priced higher with significant kurtis ranging betwixt Rs 2900 and Rs 4,By virtue of having their own vertically integrated units, where all the processing from cotton spinning to weaving to the cloth production has always been done in house, these brands say they are unable to make the price reductions in their ended product in the way that brands who source their fabric from additional vendors do. Then, despite costs incurred, brands are eager also to invest in modern locations and stores, they were usually interested in creating a ‘retail experience’. Whenever crtaking food attractive, colour coordinated store displays to catch customer’s eye and using smaller aisles to continually engage shopper’s interest are being adopted by brands to stand out from the competition, conceptions -such as visual merchandising.

Whenever offering a lot of designs in lawn, linen and cotton, textile giants like ‘AlKaram’, Gul Ahmed, Nishat and plenty of others flourished in this environment.

In the frenetic midst pull and exhibitions push and frantic visits to the darzi, a feeling of weariness was creeping in and it was quite fast capitalised on by a handful of prêt wear brands that had vision to foresee that women’s wear, at least in huge cities, had the potential to turned out to be an entirely exclusive and more value added proposition.

Came 2000s lawn rush, that elevated this humble fabric to designer status with hoards of women thronging to lawn exhibitions, causing traffic jams and creating urban legends in their wake. All this may have come to naught had it not been for 1 next substantially developments. Increase in disposable income mixed with limited time to deal with darzis who were facing delivery problems due to electricity shortages made the perfect case for a prepared to wear revolution, that was supported by an increase in malls number and shopping centres. And therefore the first was boom in retail sector. As a result, the percentage of working women in Pakistan increased from 16 dot 2percent in 2000 to 24 dot 4percent in 2011, that means an extra 8 million women joined workforce in 11 years.

In 1999, a junior Indus Valley graduate started short with a line of unstitched fabric, men’s kurtas and women’s kurtis with one store in Zamzama.

Brand’s USP was a lightweight self print khaddar which came in lots of colours.

CEO, Khaadi tells Aurora, his brand happened to be an in one day success, as Shamoon Sultan. Surely it’s not surprising when Rahman says most brands were usually just print entrepreneurs that develop lots of prints and after that stitch them up into fundamental silhouettes. Notice, I may tell if someone is wearing my own brand but it’s becoming pretty a problem to differentiate between additional brands, and I doubt this will happen in near future. A well-prominent fact that always was. Sultan agrees that noone is making an attempt to come up with their own identity. Brands that differentiate probably were reaping benefits. So a classic case has always been Agha Noor, a brand started by 1 teenage sisters in brand has a limited retail presence and sisters were not prominent in fashion circles prior to the label launch.

Day Agha Noor is a tremendously buzz worthy brand and whenever a brand new collection has been launched, pretty simple billboard or a Facebook announcement has usually been enough to have women rushing to the stores to be the first ones to get. Accordingly the Agha sisters use a fabric called ‘cotton net’ to produce formal and ‘semi formal’ outfits in a price range between Rs 3500 and 4000 and this has impressed everyone from it’s mostly patronised by working women from society higher echelons. I am sure that the scenario in the rural and semirural wns is usually fairly special. Have you heard of something like this before? Mandi Bahauddin, Okara and Swat, unstitched fabric dominates sales there and if they priced a kurti at Rs 300, I’m pretty sure I would not be able to sell it there, says Sultan, while all fundamental prêt brands have stores in places like they Khan.

For the most part there’s Khaadi and J Dot model where these brands offer men’s wear, women’s wear, unstitched, kids wear, couture and identical lines in any of their medium format stores.

Brands like Gul Ahmed Ideas and Al Karam Studio offer unstitched fabric, prêt and home wares in larger format stores but they as well have a big countrywide network to distribute unstitched fabric.

The main exception to it’s Generation which, despite its limited size retail network has massive format stores. Brands like Agha Noor, Daaman and Sheep that deal solely in prêt, have a far way smaller network of tiny format stores and were always limited to big cities. Mostly, they stock prêt wear from Satrangi and Zeen respectively within their store network across Pakistan (Bonanza has 70 stores and Cambridge they as well have a handful of standalone Satrangi and Zeen stores that offer almost ready to wear and unstitched fabric, there’s Bonanza and Cambridge model.