Womens Cloths: The Reason The Market Is Getting Bigger Is As People Are Getting Bigger
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Overweight and obese people are a very common sight across the world today.
There was a time when clothing for the plus size options were limited and in most cases absent in stores.
There’re now many plus size clothing options available for those people but it was not always that way. Remember, what has changed? Actually, many stores have begun to realize that the plus size clothing industry is a $ 5 billion dollar industry. What this means is that the stores are beginning to realize that ‘middleaged’ women are not preparing to spend as much money as younger women are intending to spend on clothing. Notice that as a matter of fact, about 30 of women day wear plus sized clothing.
Those stores have also began to realize how to market to the overweight community.
Designers and retailers are realizing this.
Clothing for the overweight is making big strides in the market. Clothing for the plus sized is now being offered in almost each department store which is a big change from the past when many stores either sold barely any or no clothing for them. Notice, one store to sell only big clothes in the past was Lane Bryant but now there’re quite a few more stores popping up selling clothing for that selection of people. And therefore the fact that people are getting bigger is very noticeable with designers so they are designing clothes to fit as long as people are getting bigger.
Among the obvious reasons why clothing for the plus size now is offered more is as long as the market is getting bigger. Why is the market getting bigger? Women who are now in their 40s and 50s are now adding to the increase in obesity. With that said, women as a whole have become bigger since just 20 years ago. However, women are especially getting bigger. It is as said above, By the way, a major market research was conducted which lead to the change in clothing. Day the average women’s measurements are 36C bust with a 28 inch waist and 38 inch hips.
