Womens Fashions: Consumer Confidenceis The Most Important
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Now look, the company’s first ever Amazon Prime Day proved to be a bigger sales event than Black Friday last summer, and Amazon is planning a repeat with tens of thousands of sales slated for July 12.
On the heels of April’s stellar earnings, the fortune of its CEO and founder, Jeff Bezos, has soared by $ 6 billion in just a few hours.
I am sure that the price of shares of Amazon stock has spiked by about 30 since February. That said, this area also reaches out to the adventurously heeled and dressed, a slew of places in Los Angeles cater to the wellheeled.
Rising unemployment, political concerns and deflation also pose risks.
On a ‘macroeconomic’ level, consumer confidence, interest rates and inflation rates all have an effect. Fact, weather, seasonal events, holiday shopping, competitor marketing, LA tourism, the Bay Area economy and the strength of the dollar can all affect the performance of De Kliek. Business planning has never been easier.
Easy financials, and access anywhere, LivePlan turns your great idea into a great plan for success, with 500 complete sample plans. De Kliek definitely is a luxury boutique within the Women’s Clothing Store Industry. Approximately 19 these percent generate over $ 500K in sales, There are with that said, this can be attributed to the fact that so it is good news to boutique retailers. Her main characteristics are listed below.
And therefore the primary De Kliek customer is a professional woman with a household income over $ 100K.
She enjoys being left alone but also enjoys the special uches of personal shopping assistance and having the ability to special order items.
She is also at a Director to CEO level job and could potentially be reached through her office for personal shopping services or through her own personal stylist who is a member of AICI. She expects a warm and comfortable environment and nice dressing rooms. She wants fun and catered shopping events in the evening as well as enjoys receiving special notices on sales and participating in trunk shows to garner more savings. She is used to coming into the store and browsing through the clothing items and trying on what interests her.
She is knowledgeable about designer fashions and tends to shop for seasonal wardrobes twice a year plus picks up various fashion and basic pieces throughout the year.
Many times she shops to browse.
By offering fashionable accessories and wardrobe organization items, De Kliek may be able to grab a larger share of her wardrobe budget. Basically the De Kliek customer loves to shop and enjoys intending to boutiques. Usually, the location for De Kliek has not been confirmed but p targets are areas in which the target market lives and shops. Direct competitors include those boutiques that carry a lot of brands that De Kliek plans on carrying or could move easily into carrying, and are located in the Valley.
De Kliek has stiff local competition with the many wonderful boutiques in Los Angeles. Indirect competitors are those boutiques in LA that focus on alternative target market or do not carry lines that De Kliek will carry, in addition to ‘wellknown’ boutiques in other metropolitan areas. Additionally, surveys consistently reveal that women buy on the basis of the relationship they forge with a brand, Statistics, studies, and our own personal experiences show us again and again that excellent customer service lowers customer attrition rates, fosters excellent word of mouth and most importantly, increases sales. Research indicates that women approach retail shopping uniquely by evaluating purchases on the basis of product and company information derived from both personal and expert sources. Needless to say, the table below shows that out of the ten characteristics consumers find important in deciding where to shop, four were attributed to customer service. Notice, bplans is owned and operated by Palo Alto Software, Inc, as a free resource to conforming to the National Retail Federation, the holiday season accounts foronly 15 of tal apparel sales, even if the holiday season is the key indicator of retail health.
Additionally, online holiday shoppers spent a record $ 18 dot 5 billion in the course of the holiday season a 35 percent increase over the $ 13 dot 7 billion spent in Luxury retailers and upscale department stores were the unexpected market leaders in the course of the 2003 holidays with ‘Nov Dec’ sales up 15 percent.
a perfect holiday season is typically followed by a perfect economic year and analysts predict retail sales will rise a tal of 4 percent in Total sales for 2003 were up 2 percent. Analysts state that as consumers see their investments increase, they spend more. Now look. Businesses in the Clothing and Clothing Accessories Stores subsector sell new clothing and clothing accessories merchandise from fixed ‘point of sale’ locations.
Clothing Accessories Stores subsector of Retail has seen sales growth of 19percentage over the last five years from $ 137 dot 6 billion in 1997 to $ 171 dot 8 billion in 2002. Establishments in this subsector have similar display equipment and staff that is knowledgeable regarding fashion trends and the proper match of styles, colors, and combinations of clothing and accessories to the characteristics and tastes of the customer. People don’t shop when they are not feeling good, Consumer confidenceis the most important. Their continued development of the trend could’ve a direct impact on retailers who sell designer clothing during ugh economic times, they can’t compete on quality. Look, there’re various economic forces that affect apparel retailers. Unemployment also has an effect,in that fewerwomen out in the workforce means less disposable income for high end quality clothing. Thus, the large discounters are now working with p designers to bring designer apparel to the world. Actually the retail sector employs conforming to the NRF, 2003 was difficult.
Retail sales usually see a 25percent growth any quarter.
It’s also the largest industries worldwide. On p of that, overall retail sales account for twothirds of the nation’s economic activity, and the holiday season accounts for ‘2040’ percent of tal retail sales. Ok, and now one of the most important parts. Retail sector is the ‘secondlargest’ industry in the United States, both in number of establishments and number of employees. Lots of info can be found easily on the web. Inthe Valley, Ambivalence, a junior/contemporary boutique, averages sales that p $ 1300 per square foot which tals more than $ 900000 in sales annually. Furthermore, the competition in Valley does provide some good benchmarksfor projecting sales and understanding customer expectations. That translates to more than $ 1600 per square foot, Nearby,Ennui generates annual sales of $ 3 million with approximately 800 square feet of selling space. Let me tell you something. De Kliek will continue to monitor them for best practices, with these successful Los Angeles retailers as benchmarks.
Now look, a considerable percentage of sales come from special orders, it’s vital to note that not all ofEnnui sales are generated from the selling floor. Additionally, many of us know that there are a few very successful boutiques in San Francisco, NYC and Florida that are worth mentioning as benchmarks for successful retailing and merchandising. De Kliek will carry sophisticated, quality lines fromEuropean and American designers just like Herr Frau, Weekend MaxMini, Hocken, Vince and Catherine the Great. Now look, the luxury goods market, of which has remained recession proof, de Kliek is a part as long as the high end brands it will carry Tiffany and Saks. Basically the strong Euro and slowdown in wealth creation are big concerns and managing a balanced ‘qualityprice’ ratio is the key to success for luxury retailers.
