Womens Shopping: Rain And Snow Hits Retailers Very Badly As We Saw In The Cold Spring
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Women also seem to have a way more accurate recall of the costs in advertisements than men.
It could simply be that men are not motivated to think deeply about an advert so they don’t process them in depth or don’t care, Puccinelli says.
Now look, the effect of the colour light red went away, when we ld men they have to pay attention. Motivate them and make it important, and they are a whole lot better shoppers. Therefore this finding flies in the face of retailers who think they need to provide incentives to sales people to always be friendly and happy, she explains. It suggests that customers don’t always look for a ‘superhappy’ salesperson.
In another study, Puccinelli found that sales people that can correctly read the mood and nonverbal cues of customers are perceived by the customer to be providing a better service.
The key to a good sale, consequently, is to read the mood of the customer and after all to either match their mood or ne down a positive feeling, she explains.
They don’t seek for to chat and answer questions about their family. As a result, I know it’s not advisable to match their anger, she says. To be left alone or to be served more efficiently, Therefore if someone is in a bad mood or a rush they look for a sympathetic sales person. So, as pointed out by Puccinelli, while many retail managers are convinced that dazzling decorations. Recordings of Mariah Carey’s All I seek for Christmas is You will pull customers in in the course of the festive season, ironically it’s quite the reverse. A well-known fact that is. Ultimately, it works against the retailer. Shops tend to create very positive upbeat retail environments in the run up to the holidays but the customer is often highly stressed, anxious and halfdepressed with financial concerns, she explains. She predicts it will have greatly boosted retail sales since 60 to 80 per cent of consumer decisions are made at the point of purchase, albeit she’s not yet done any specific research on the impact of the prolonged heat wave that gripped Britain for a lot of this summer.
Is preparing to increase sales because In nice weather more people are out and about seeing products and shopping and, she explains.
Definitely, lots of us know that there are factors which retailers can’t control like the unpredictable British weather that can also have a huge impact on the mood of shoppers.
Rain and snow hits retailers very badly, as we saw in the cold spring. Unsurprisingly, luxury and ‘highend’ products just like perfumes, cars and clothes suffer, she says though some thrive. Perhaps the biggest problems facing retail at the moment is austerity. Usually, leonard Lauder, chairman emeritus of Estée Lauder, claims you can judge the economic climate by the sale of redish lipstick. By the way, the premise is that women will treat themselves to a lipstick instead of buying something more expensive during an economic downturn. The actual question is. Have you ever assumed something was a bargain just as the price was written in redish?
