Womens Shopping: I Sometimes Think Entire Industries Would Collapse Suddenly If Women Stopped Being So Thoughtful
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Wherever you are on the journey of optimizing sales and marketing for women consumers, keep these three strategies in mind.
What a compelling reason to study the impact of gender in the sales and marketing process.
Real reason is sobering. In this primary caregiving role, women find themselves buying on behalf of everyone else in their lives. In virtually every society in the world, women have primary care giving responsibilities for both children and the elderly. Their purchasing decisions often carry more emotional weight, as long as women buy on behalf of so many other people. As long as a purely functional sell can fall flat, ensure that your marketing makes an emotional connection with the women you’re targeting. Having a genderbalanced marketing team will help you better identify the communication nuances that will make women think, these people understand my life.
Sounds familiarright? One thing remains the same, as long as no matter how fast technology advances or how frequently people change the way they shop.
