Clothing Store For Women – Total Sales For 2003 Were Up 3
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So location for De Kliek has not been confirmed but p targets are areas in which the target market lives and also shops.
De Kliek has stiff local competition with the many wonderful boutiques in Los Angeles.
Indirect competitors are those boutiques in LA that focus on a completely different target market or do not carry lines that De Kliek will carry, in addition to wellknown boutiques in other metropolitan areas. Direct competitors include those boutiques that carry a lot of the brands that De Kliek plans on carrying or could move easily into carrying, and are located in the Valley. I’m sure you heard about this. That said, this area also reaches out to the adventurously heeled and dressed, lots of places in Los Angeles cater to the well heeled. Establishments in this subsector have similar display equipment and staff that is knowledgeable regarding fashion trends and the proper match of styles, colors, and combinations of clothing and accessories to the characteristics and tastes of the customer.
Therefore the Clothing Accessories Stores subsector of Retail has seen sales growth of 19percentage over the last five years from $ 137 dot 6 billion in 1997 to $ 171 dot 8 billion in 2002. Businesses in the Clothing and Clothing Accessories Stores subsector sell new clothing and clothing accessories merchandise from fixed pointofsale locations. Business planning has never been easier. Easy financials, and access anywhere, LivePlan turns your great idea into a great plan for success, with 500 complete sample plans. Retail sector employs in accordance with the NRF, despite 2003 was difficult. Also, the retail sector is the ‘secondlargest’ industry in the United States, both in number of establishments and number of employees. Overall retail sales account for ‘two thirds’ of the nation’s economic activity, and the holiday season accounts for 2040 tal percent retail sales. It’s also among the largest industries worldwide. Retail sales usually see a 25″ growth every quarter. Research indicates that women approach retail shopping uniquely by evaluating purchases on the basis of product and company information derived from both personal and expert sources.
Additionally, surveys consistently reveal that women buy depending on the relationship they forge with a brand, Statistics, studies, and our own personal experiences show us again and again that excellent customer service lowers customer attrition rates, fosters excellent word of mouth and most importantly, increases sales. I know that the table below shows that out of the ten characteristics consumers find important in deciding where to shop, four were attributed to customer service. Inthe Valley, Ambivalence, a junior/contemporary boutique, averages sales that p $ 1300 per square foot which tals more than $ 900000 in sales annually. Then the competition in Valley does provide some good benchmarksfor projecting sales and understanding customer expectations. Additionally, lots of us are aware that there are a few very successful boutiques in San Francisco, NYC and Florida that are worth mentioning as benchmarks for successful retailing and merchandising.
Actually a considerable quantity of sales come from special orders, it’s crucial to note that not all ofEnnui sales are generated from the selling floor.
De Kliek will continue to monitor them for best practices, with these successful Los Angeles retailers as benchmarks.
That translates to more than $ 1600 per square foot, Nearby,Ennui generates annual sales of $ 3 million with approximately 800 square feet of selling space. As indicated by the National Retail Federation, the holiday season accounts foronly 15 of tal apparel sales, even if the holiday season is the key indicator of retail health. Just think for a moment. Additionally, online holiday shoppers spent a record $ 18 dot 5 billion throughout the holiday season a 35 percent increase over the $ 13 dot 7 billion spent in Luxury retailers and upscale department stores were the unexpected market leaders throughout the 2003 holidays with Nov Dec sales up 15 percent.a great holiday season is typically followed by a perfect economic year and analysts predict retail sales will rise a tal of 4 percent in Total sales for 2003 were up 2 percent. So, analysts state that as consumers see their investments increase, they spend more.
Luxury goods market, of which has remained recessionproof, de Kliek is a part being that the high end brands it will carry Tiffany and Saks.
Whenever in accordance with Women’s Wear Daily, luxury firms forecast a strong 2004, particularly for accessories and footwear.
Basically the strong Euro and slowdown in wealth creation are big concerns and managing a balanced qualityprice ratio is the key to success for luxury retailers. Bplans is owned and operated by Palo Alto Software, Inc, as a free resource to like Herr Frau, Weekend MaxMini, Hocken, Vince and Catherine the Great. Primary De Kliek customer is a professional woman with a household income over $ 100K.
Her main characteristics are listed below.
Many times she shops to browse.
She is knowledgeable about designer fashions and tends to shop for seasonal wardrobes twice a year plus picks up various fashion and basic pieces throughout the year. She expects a warm and comfortable environment and nice dressing rooms. Known she enjoys being left alone but also enjoys the special uches of personal shopping assistance and having the ability to special order items. She is used to coming into the store and browsing through the clothing items and trying on what interests her. Have you heard about something like that before? By offering fashionable accessories and wardrobe organization items, De Kliek going to be able to grab a larger share of her wardrobe budget.
She wants fun and catered shopping events in the evening and in addition enjoys receiving special notices on sales and participating in trunk shows to garner more savings.
She is also at a Director to ‘CEO level’ job and could potentially be reached through her office for personal shopping services or through her own personal stylist who is a member of AICI.
De Kliek customer loves to shop and enjoys planning to boutiques. Rising unemployment, political concerns and deflation also pose risks. Now please pay attention. On a ‘macroeconomic’ level, consumer confidence, interest rates and inflation rates all have an effect. Notice, weather, seasonal events, holiday shopping, competitor marketing, LA tourism, the Bay Area economy and the strength of the dollar can all affect the performance of De Kliek. Nevertheless, approximately 19 these percent generate over $ 500K in sales, There are that said, this can be attributed to the fact that so it is good news to boutique retailers. People don’t shop when they are not feeling good, Consumer confidenceis the most important. Eventually, unemployment also has an effect,in that fewerwomen out in the workforce means less disposable income for highend quality clothing. Their continued development of the trend could’ve a direct impact on retailers who sell designer clothing during ugh economic times, albeit they can’t compete on quality. Thus, the large discounters are now working with p designers to bring designer apparel to the people. Besides, loads of us are aware that there are various economic forces that affect apparel retailers. Consequently, de Kliek definitely is a luxury boutique within the Women’s Clothing Store Industry.
