Retail Sales Usually See A 2-5 Growth Every Quarter – Women’s Clothing Boutique Business Plan
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Competition in Valley does provide some good benchmarksfor projecting sales and understanding customer expectations.
Additionally, many of us know that there are a few very successful boutiques in San Francisco, New York City and Florida that are worth mentioning as benchmarks for successful retailing and merchandising.
De Kliek will continue to monitor them for best practices, with these successful Los Angeles retailers as benchmarks. Inthe Valley, Ambivalence, a junior/contemporary boutique, averages sales that top $ 1300 per square foot which totals more than $ 900000 in sales annually. Of course, a considerable quantity of sales come from special orders, it’s vital to note that not all ofEnnui sales are generated from the selling floor. Anyways, that translates to more than $ 1600 per square foot, Nearby,Ennui generates annual sales of $ 3 million with approximately 800 square feet of selling space.
By the way, the Clothing Accessories Stores subsector of Retail has seen sales growth of 19 over the last five years from $ 137 dot 6 billion in 1997 to $ 171 dot 8 billion in 2002.
Establishments in this subsector have similar display equipment and staff that is knowledgeable regarding fashion trends and the proper match of styles, colors, and combinations of clothing and accessories to the characteristics and tastes of the customer.
Businesses in the Clothing and Clothing Accessories Stores subsector sell new clothing and clothing accessories merchandise from fixed pointofsale locations. Research indicates that women approach retail shopping uniquely by evaluating purchases depending on product and company information derived from both personal and expert sources. Additionally, surveys consistently reveal that women buy depending on the relationship they forge with a brand, Statistics, studies, and our own personal experiences show us again and again that excellent customer service lowers customer attrition rates, fosters excellent word of mouth and most importantly, increases sales. Now regarding the aforementioned fact… So luxury goods market, of which has remained recession proof, de Kliek is a part because of the highend brands it will carry Tiffany and Saks.
While in line with Women’s Wear Daily, luxury firms forecast a strong 2004, particularly for accessories and footwear.
Direct competitors include those boutiques that carry quite a few brands that De Kliek plans on carrying or could move easily into carrying, and are located in the Valley.
De Kliek has stiff local competition with the many wonderful boutiques in Los Angeles. It is indirect competitors are those boutiques in LA that focus on a totally different target market or do not carry lines that De Kliek will carry, in addition to wellknown boutiques in other metropolitan areas. On top of that, thus, the large discounters are now working with top designers to bring designer apparel to the society. Their continued development of the trend could’ve a direct impact on retailers who sell designer clothing during tough economic times, albeit they can’t compete on quality.
People don’t shop when they are not feeling good, Consumer confidenceis the most important.
Unemployment also has an effect,in that fewerwomen out in the workforce means less disposable income for ‘highend’ quality clothing.
There are various economic forces that affect apparel retailers. Of course business planning has never been easier. Total sales for 2003 were up 2 percent. A well-known fact that is. In accordance with the National Retail Federation, the holiday season accounts foronly 15percent of total apparel sales, despite the holiday season is the key indicator of retail health. Additionally, online holiday shoppers spent a record $ 18 dot 5 billion in the course of the holiday season a 35 percent increase over the $ 13 dot 7 billion spent in Luxury retailers and upscale department stores were the unexpected market leaders in the course of the 2003 holidays with Nov Dec sales up 15 percent.
Analysts state that as consumers see their investments increase, they spend more.
This is good news to boutique retailers.
In the luxury market, luxury consumers spent more in 2003 than Based on focus groups, United Marketing believes luxury consumers see apparel and accessories as more of a necessity than a luxury. Approximately 19 these percent generate over $ 500K in sales, There are an awful lot of places in Los Angeles cater to the ‘well heeled’. De Kliek definitely is a luxury boutique within the Women’s Clothing Store Industry.
I know that the retail sector is the secondlargest industry in the United States, both in number of establishments and number of employees.
Sales have slowly grown from 4 in Q1, to 1 in Q2 to an estimated 8percent in Q3 in consonance with the NRF, nonetheless 2003 was difficult.
Overall retail sales account for ‘twothirds’ of the nation’s economic activity, and the holiday season accounts for ‘2040’ percent of total retail sales. Nonetheless, retail sales usually see a 2 5″percentage growth any quarter. Undoubtedly it’s also the largest industries worldwide. Retail sector employs So location for De Kliek has not been confirmed but top targets are areas in which the target market lives and shops. Basically the primary De Kliek customer is a professional woman with a household income over $ 100K. She expects a warm and comfortable environment and nice dressing rooms.
She is used to coming into the store and browsing through the clothing items and trying on what interests her.
She wants fun and catered shopping events in the evening and on top of that enjoys receiving special notices on sales and participating in trunk shows to garner more savings.
By offering fashionable accessories and wardrobe organization items, De Kliek gonna be able to grab a larger share of her wardrobe budget.a lot of times she shops to browse. For instance, she enjoys being left alone but also enjoys the special touches of personal shopping assistance and having the ability to special order items. She is knowledgeable about designer fashions and tends to shop for seasonal wardrobes twice a year plus picks up various fashion and basic pieces throughout the year. She is also at a Director to CEO level job and could potentially be reached through her office for personal shopping services or through her own personal stylist who is a member of AICI. I am sure that the De Kliek customer loves to shop and enjoys planning to boutiques.
