Clothing Stores For Women – They Wanted More Youthful Skin-Baring And Tighter-Fitting Clothing In The Contemporary Departments
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Maria Denardo is the Fashion Director at theFashionSpot.
She proves that turbans never, ever go out of style.
Herunhealthy attachment to hats led her to the halls of FIT, where she’s currently completing her millinery certification. Prior to joining tFS, she worked as the Site Director at Lifestyle Mirror and the Senior Fashion Editor at Fashion Week Daily. For a rundown of the 22 best petite clothing stores and brands now, click on the gallery above. Make sure you leave suggestions about it. In 2012, let’s say, Anthropologie debuted its first petite clothing collection featuring approximately 70 styles. Furthermore, bit by bit, brands are stepping up to fill the void. And now here’s the question. Guess what?
It’s not only mass market retailers that are beginning to capitalize on the underserved category.
Today, the retailer offers a selection of more than 600 pieces and has exclusive petitefriendly designer collaborations with the likes of Tracy Reese and Whitney Pozgay of WHIT under its belt.
There wasn’t a button down in sight. Whenever featuring jumpsuits, flirty skirts and breezy dresses that don’t need to be hemmed, in 2015, Los Angeles cult brand Reformation premiered a petite clothing line titled Don’t Call Me Cute. Now please pay attention. We’d say that’s a step in the right direction. Needless to say, the move was bold and illuminating. You see, a retail shift is underway, the petite clothing market has a reputation for being short on fashion. Now regarding the aforementioned fact… Like Neiman Marcus, back in 2006, American department chains, Saks and Bloomingdale’s, started to quietly downsize or eliminate their petite departments and switch to an onlineonly model.
On a low ‘sell through’, executives explained to The NY Times that their decision wasn’t on the basis of sales floor space or height variances over time.
Petite women were no longer interested in the ‘buttonedup’ workwear popularized in the 80s by brands like Liz Claiborne or Jones NYC and that was largely all that was available.
They wanted more youthful, ‘skin baring’ and tighter fitting clothing in the contemporary departments. While speaking of youthful, nowadays teens are moving away from the junior segment in favor of plus, petite and tall sizes, as pointed out by new research from the NPD Group. In a 2016 adolescent survey shopping habits, 49 percent of respondents said they’ve been shopping petite clothing as compared to 40 percent in Further evidence that a ‘onesizefitsall’ approach doesn’t work for most clothing, and it doesn’t work for marketing to consumers either, in the words of Marshal Cohen, chief industry analyst at NPD.
