Womens Clothing Store – They Wanted More Youthful Skin-Baring And Tighter-Fitting Clothing In Contemporary Departments
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Slowly, brands have been stepping up to fill the void.
Whenever featuring jumpsuits, flirty skirts or breezy dresses that don’t need to be hemmed, in 2015, Los Angeles cult brand Reformation premiered a petite clothing line titled Don’t Call Me Cute.
Now let me ask you something. Guess what? It’s therewith ‘massmarket’ retailers that were probably beginning to capitalize on the underserved category. There wasn’t a button down in sight. We’d say that’s a step in the right direction. You see, now, the retailer offers a selection of more than 600 pieces and has exclusive petitefriendly designer collaborations with Tracy likes Reese and Whitney Pozgay of WHIT under its belt. Basically, in 2012, Anthropologie or for the sake of example debuted its first petite clothing collection featuring approximately 70 styles.
On a quite low ‘sellthrough’, executives enlightened to NYC Times that their decision wasn’t depending on sales floor space or height variances over time.
They wanted more youthful, ‘skin baring’ and ‘tighterfitting’ clothing in the contemporary departments.
Petite women were no longer interested in ‘buttonedup’ workwear popularized in the 80s by brands like Liz Claiborne or Jones NYC and that was largely all that was reachable. In a 2016 adolescent survey shopping habits, 49 percent of respondents said they’ve been shopping petite clothing as compared to 40 percent in Further evidence that an onesizefitsall approach doesn’t work for most clothing, and it doesn’t work for marketing to consumers either, in Marshal words Cohen, chief industry analyst at NPD.
