They Are Both Selling Jeans
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No matter what lifestyle a clothing company is striving to depict with its marketing materials, the marketing campaign needs to be informed by reliable data about what the company’s target demographic wants.
Consider the contrast between the Levi’s ad and the Armani ad. Therefore, they use two, very different approaches, they are both selling jeans. With all that said… While turning the jeans into a magical way for the man in the commercial to live a more exciting life, the Levi’s ad is an example of a clothes change your life narrative. By the way, the Armani commercial depicts a man who doesn’t need to transform. The jeans appear to be another part of his appealing lifestyle, he already embodies the beauty and luxury Armani is attempting to sell. Both companies have researched what their customers value and what kind of image they want to project. Let me tell you something. Levi’s, Armani, and many other successful apparel companies use psychology to maximize their appeal products to certain kinds of consumers. Read more about marketing psychology here.
In the apparel business, men want to see the brand reflect a particular lifestyle and personal image.
This is why some clothing lines market their jeans by showing consumers images of casual, rugged men while many high end designer labels sell jeans by depicting men who are wealthy or even famous. Of course, a man who believes a particular brand represents life kind he wants to lead will buy clothes from that brand. Known it is important for a brand manager to understand what those consumers value and will want to see in the product image, since a brand is intended to make the product attractive to a certain kind of consumer. Ok, and now one of the most important parts. Figure out more about brand managers here.
Presenting clothes as transformative is another common advertising strategy for men’s apparel. Advertisements depict men undergoing lifestyle changes by putting on clothes. Certainly, as an example, one ad features a man being transported from his boring office to a sunny beach by putting on a pair of designer sandals. This ad type exploits men’s needs for change and a better, more enjoyable life. While suggesting that advertisers are competing to have the sexiest ads in the market or that male consumers require more intense stimulation today than they did 30 years ago, sex in ads for men’s products is getting more explicit every year.
While, vice president of GQ, the September issue every year accounts for as much as 17 of the magazine’s annual revenue.
Other style focused men’s magazines like Details and Esquire have a similar boost in September. As a result, they buy a larger percentage of advertising space, this is because September is when fashion designers launch their Fall lines. It is it is amongst many signs that the gender gap in apparel consumption is closing. I’m sure you heard about this. Those interested in marketing psychology men’s apparel have a wide kinds of career options. The following are just two jobs examples that use psychology science to sell men’s clothing and many other products.
Basically the difference between a successful design and just another off label shirt on the rack is a company that knows what its customers want to be and how to convince them their clothes will help. Selling a lifestyle through men’s apparel advertising requires an understanding of who the customer is and what he wants. This is where psychology science is vital to good marketing. Then again, while gathering data about their behavior, and using that information to make more effective advertising can help marketers connect with their customers on a deeper level than simply raising awareness about a product, talking to people from the target demographic.
They found that loyalty of some kind is what drives multiple sales over a long time period, when the Logic Group market research firm surveyed over 2000 consumers about their buying habits in 2010.
Rather than the women’s preference of loyalty to certain personalities, the survey found that men tend to develop loyalty to a specific brand. Loyalty succeeds when the brand messages are tailored to build an experience that resonates with different customer types, says Logic Group representative Anamaria Chiuzan. Whenever reading business statistics, and seeking other sources to give marketers in creative positions useful information about consumer habits, this includes surveying consumers. Remember, the information provided by analysts helps a company determine what marketing strategies will increase sales. Explore more info about market research analysis.
