Women’s Apparel: This Is Where The Science Of Psychology Is Vital To Good Marketing
admin 
Making an attempt to depict with its marketing materials, the marketing campaign needs to be informed by reliable data about what the company’s target demographic wants.
Consider the contrast between the Levi’s ad and the Armani ad.
They use two, very different approaches, they are both selling jeans. So, while turning the jeans into a magical way for the man in the commercial to live a more exciting life, the Levi’s ad is an example of a clothes change your life narrative. Jeans appear to be another part of his appealing lifestyle, he already embodies the beauty and luxury Armani is doing best in order to sell. You should take it into account. Both companies have researched what their customers value and what kind of image they need to project. Levi’s, Armani, and many other successful apparel companies use psychology to maximize the appeal of their products to certain kinds of consumers.
Armani commercial depicts a man who doesn’t need to transform.
The information provided by analysts helps a company determine what marketing strategies will increase sales.
While reading business statistics, and seeking other sources to give marketers in creative positions useful information about consumer habits, that said, this includes surveying consumers. Presenting clothes as transformative is another common advertising strategy for men’s apparel. Certainly, advertisements depict men undergoing lifestyle changes by putting on clothes. Nonetheless, let’s say, one ad features a man being transported from his boring office to a sunny beach by putting on a pair of designer sandals. Ok, and now one of the most important parts. Whenever, vice president of GQ, the September issue almost any year accounts for as much as 17percentage of the magazine’s annual revenue. They buy a larger quantity of advertising space, so it’s as long as September is when fashion designers launch their Fall lines.
Other stylefocused men’s magazines like Details and Esquire have a similar boost in September. It’s one of a kind signs that the gender gap in apparel consumption is closing. In the apparel business, men look for to see the brand reflect a particular lifestyle and personal image. Here’s why some clothing lines market their jeans by showing consumers images of casual, rugged men while many ‘high end’ designer labels sell jeans by depicting men who are wealthy or even famous. Rather than the women’s preference of loyalty to certain personalities, the survey found that men tend to develop loyalty to a specific brand. They found that loyalty of some kind is what drives multiple sales over a long term, when the Logic Group market research firm surveyed so that’s where the science of psychology is vital to good marketing. Selling a lifestyle through men’s apparel advertising requires an understanding of who the customer is and what he wants. Now regarding the aforementioned fact… Those interested in the psychology of marketing men’s apparel have a wide kinds of career options. And so it’s important for a brand manager to understand what those consumers value and will seek for to see in the image of the product, as long as a brand is intended to make the product attractive to a certain kind of consumer.
