Women’s Apparel – In The 12 Months Ended June 15 Sales Of Women’s Athletic Apparel Grew 9 Compared With 6
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When footwear rates overtook apparel accessories and identical apparel and have remained steady, import rates for apparel accessories and identical apparel manufacturing were higher than footwear manufacturing from September 2007 until October 2011.
From December 2010 to February 2011, import rates for fabric mill products increased sharply and have continued to increase.
Chances are your wardrobe includes many import components from across the globe. For instance, the Philippines, with compensation costs at 88 cents per hour, had the lowest among those countries studied. Write growing female interest in fitness and comfortable clothing -dubbed ‘athleisure’ -represents a huge opportunity for the sports apparel industry, that has typically overlooked women. Nike had $ 30 dot 6 billion in revenuein fiscal 2015.
In previous attempts to attract the female buyer, loads of apparel sellerstook products designed for men and made them smaller and more colorful for women, a strategy dubbed shrink it and pink it. Companieshave become more sophisticated in how they court female customers, both regarding the designing products for womenas well as using more targetedmarketing messages. It’s an interesting fact that the kind of growth Nike has experienced reflectsa tectonic shift in the way women are increasinglyembracing both athletic pursuitsand athletic clothing,says Christiana Shi,head of Nike’s ‘directtoconsumer’ division.We’re seeing women across age groups, across demographics, across income bands, across very different cultures and they’re all interested in fitness. For example, in consonance with research firm NPD Group, in the 12 months ended June 15. Compared with 8 for the category overall.Total sales of active wear for men and women reached $ 37 dot 1 billion in September, up 18 from the 12 months ended September 2014.
Sales of women’s fitness apparel has soared in recent yearsand continues to outpace the overall fitness apparel industry.
Physically fit public figures such asBeyonce and Michelle Obama have made it cool to be active and strong, says Marie Purvis, a Nike master trainer.
Those efforts come as looking and dressing like an athletic woman havebecome increasingly fashionable. Now it’s being used for a more supportive sports bra. Amongst the newer innovations Nike plans to roll out in the spring is a sports bra that usesa technology it developed called Flywire, that was originally madeto make more supportive shoes. That doesn’t mean it dominates the market in identical way it rulesmen’s fitness. Oftentimes it’sthe largest women’sfitness brand worldwide, says Jeanne Jackson, Nike’s president of product and merchandising. Despite the competition, Nike is holding its own. Now let me tell you something. Nike has opened four of these stores as testing ground for its expansion into women’s fitness. Retailers that sell multiple brands are experimenting withnewstores that cater to these fitnessfocusedwomen.
Dick’s Sporting Goods’ Chelsea Collective sells leggings,sports bras and athletic shoes, as well asstylish sweatpantsand T shirts.
While selling not merely shoes but apparel, fitness equipment and accessories, foot Locker is testing women’s only fitness stores under the name six dot 02.
One of Nike’s women”sonly’ stores in Newport Beach. You shouldn’t have a login, already a print edition subscriber. Nonetheless, Nike executives are quick to say that its focus is on athletes, not simply those lounging in workout wear, while many womenwearexercise clothes for non exercise activities. Nike, the world’s largest sports apparel brand known for its Just Do It grit,powerhouse marketing abilities and backing of plenty of most famous pro athletes, has its sights set on courting recreational female athletes. Itjoinsthe crush of apparel marketerstargeting the female athletic wear buyerandcapitalizingon the ‘functionalyetfashionable’ fitness wear trend known as athleisure. So, uSA TODAY NETWORK will bring the news to stunning life in 360\u00b0 video and virtual reality.
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Download the USA TODAY app, now with virtual reality or subscribe to our YouTube page. Company also brings its Nike+ Training Club app, an experience developed with women in mind but used by both men and women, to life through live ‘fitness focusedevents’ hosted by Nike trainers.More than half a million women participated in Nike training events worldwide in 2015, the company says. Certainly, the women’s apparel market is now acompetitive field withmajor retailers vyingtograbmarket share. As well as in the office, that’s thanks in large part to the rise in women who dress in athleisure,wearingworkout clothes for exercise athappy hour gatheringsand for running errands.
Major Nike rivalUnder Armour aims to makeits women’s businessat least as big or bigger than its men’s business in the next few years, says Adrienne Lofton, senior vice president of global brand marketing.
Nike has expanded its women’s race series to include 19 races in cities across the world.
Runners in the Nike Women’s San Francisco Half Marathon Oct. Needless to say, the women’s fitness movement has gotten so big that it’s enticed everyone from ‘fast fashion’ retailers like HM to lingerie queen Victoria’s Secret to designer Tory Burch to launch sport lines in recent years. Retailers just like Lululemon and Athleta already have a dedicated customer base snapping up stylish leggings and colorful sports bras. It’s a well even that has started to change, she says, She’s often in areas where women don’t typically exerciseor wear athletic clothing.
