Womens Apparel – 18 2015 Nike Has Expanded Its Women’s Race Series To Include 19 Races In Cities Across The World
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Runners in the Nike Women’s San Francisco Half Marathon Oct.
Nike has expanded its women’s race series to include 19 races in cities across the world. Women’s apparel market is now acompetitive field withmajor retailers vyingtograbmarket share. As a result, as well as in the office, that’s thanks in large part to the rise in women who dress in athleisure,wearingworkout clothes for exercise athappy hour gatheringsand for running errands. Consequently, the company also brings its Nike+ Training Club app, an experience developed with women in mind but used by both men and women, to life through live ‘fitnessfocusedevents’ hosted by Nike trainers.More than half a million women participated in Nike training events worldwide in 2015, the company says. Itjoinsthe crush of apparel marketerstargeting the female athletic wear buyerandcapitalizingon the functionalyetfashionable ‘fitnesswear’ trend known as athleisure. Nike, the world’s largest sports apparel brand known for its Just Do It grit,powerhouse marketing abilities and backing of most of the most famous pro athletes, has its sights set on courting recreational female athletes.
Retailers just like Lululemon and Athleta already have a dedicated customer base snapping up stylish leggings and colorful sports bras. Women’s fitness movement has gotten so big that it’s enticed everyone from fastfashion retailers like HM to lingerie queen Victoria’s Secret to designer Tory Burch to launch sport lines in recent years. Link was sent to your friend’s email address. So, major Nike rivalUnder Armour aims to makeits women’s businessat least as big or bigger than its men’s business in the next few years, says Adrienne Lofton, senior vice president of global brand marketing. Usually, in previous attempts to attract the female buyer, lots of apparel sellerstook products designed for men and made them smaller and more colorful for women, a strategy dubbed shrink it and pink it.
I’m sure you heard about this. Companieshave become more sophisticated in how they court female customers, both looking at the designing products for womenas well as using more targetedmarketing messages. Kind of growth Nike has experienced reflectsa tectonic shift in the way women are increasinglyembracing both athletic pursuitsand athletic clothing,says Christiana Shi,head of Nike’s directtoconsumer division.We’re seeing women across age groups, across demographics, across income bands, across very different cultures and they’re all interested in fitness.
Sales of women’s fitness apparel has soared in recent yearsand continues to outpace the overall fitness apparel industry. As pointed out by research firm NPD Group, in the 12 months ended June 15. Compared with 8percentage for the category overall.Total sales of active wear for men and women reached $ 37 dot 1 billion in September, up 18percentage from the 12 months ended September 2014. Physically fit public figures such asBeyonce and Michelle Obama have made it cool to be active and strong, says Marie Purvis, a Nike master trainer. It is those efforts come as looking and dressing like an athletic woman havebecome increasingly fashionable. Retailers that sell multiple brands are experimenting withnewstores that cater to these fitnessfocusedwomen.
While selling not merely shoes but apparel, fitness equipment and accessories, foot Locker is testing women’sonly fitness stores under the name six dot 02. Dick’s Sporting Goods’ Chelsea Collective sells leggings,sports bras and athletic shoes, as well asstylish sweatpantsand T shirts. Now it’s being used for a more supportive sports bra. Amid the newer innovations Nike plans to roll out in the spring is a sports bra that usesa technology it developed called Flywire, that was originally madeto make more supportive shoes. Notice, download the USA TODAY app, now with virtual reality or subscribe to our YouTube page. Now look. While creating human connections like never before, we don’t just tell amazing stories, we make it easy for you to live them in fully immersive environments. USA TODAY NETWORK will bring the news to stunning life in 360\u00b0 video and virtual reality. Technology this bold requires a personality to match, and a break from traditional and stodgy news formats. Nike executives are quick to say that its focus is on athletes, not merely those lounging in workout wear, while many womenwearexercise clothes for nonexercise activities.
