Womens Clothing Stores – Many Times She Shops To “Browse
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They use logos and designers as a way to put each other down, when they fight. Research indicates that women approach retail shopping uniquely by evaluating purchases depending on product and company information derived from both personal and expert sources.
The table below shows that out of the ten characteristics consumers find important in deciding where to shop, four were attributed to customer service.
Additionally, surveys consistently reveal that women buy on the basis of the relationship they forge with a brand, Statistics, studies, and our own personal experiences show us again and again that excellent customer service lowers customer attrition rates, fosters excellent word of mouth and most importantly, increases sales. Her main characteristics are listed below. Notice that the primary De Kliek customer is a professional woman with a household income over $ 100K.
De Kliek customer loves to shop and enjoys planning to boutiques.
She wants fun and catered shopping events in the evening as well as enjoys receiving special notices on sales and participating in trunk shows to garner more savings.
She is used to coming into the store and browsing through the clothing items and trying on what interests her. Lots of times she shops to browse. She is knowledgeable about designer fashions and tends to shop for seasonal wardrobes twice a year plus picks up various fashion and basic pieces throughout the year. Known she is also at a Director to ‘CEOlevel’ job and could potentially be reached through her office for personal shopping services or through her own personal stylist who is a member of AICI. By offering fashionable accessories and wardrobe organization items, De Kliek might be able to grab a larger share of her wardrobe budget.
She expects a warm and comfortable environment and nice dressing rooms. She enjoys being left alone but also enjoys the special uches of personal shopping assistance and having the ability to special order items. By the way, a considerable quantity of sales come from special orders, it’s vital to note that not all ofEnnui sales are generated from the selling floor. Additionally, for the most part there’re a few very successful boutiques in San Francisco, NYC and Florida that are worth mentioning as benchmarks for successful retailing and merchandising. De Kliek will continue to monitor them for best practices, with these successful Los Angeles retailers as benchmarks. Just think for a moment. That translates to more than $ 1600 per square foot, Nearby,Ennui generates annual sales of $ 3 million with approximately 800 square feet of selling space. Inthe Valley, Ambivalence, a junior/contemporary boutique, averages sales that p $ 1300 per square foot which tals more than $ 900000 in sales annually. Besides, the competition in Valley does provide some good benchmarksfor projecting sales and understanding customer expectations. Normally, the luxury goods market, of which has remained recessionproof, de Kliek is a part being that the high end brands it will carry Tiffany and Saks.
Actually the strong Euro and slowdown in wealth creation are big concerns and managing a balanced ‘quality price’ ratio is the key to success for luxury retailers. While as indicated by Women’s Wear Daily, luxury firms forecast a strong 2004, particularly for accessories and footwear. That said, this area also reaches out to the adventurously heeled and dressed, a slew of places in Los Angeles cater to the well heeled. In the luxury market, luxury consumers spent more in 2003 than Based on focus groups, United Marketing believes luxury consumers see apparel and accessories as more of a necessity than a luxury. That’s good news to boutique retailers. Keep reading! This can be attributed to the fact that is a luxury boutique within the Women’s Clothing Store Industry. Indirect competitors are those boutiques in LA that focus on an entirely different target market or do not carry lines that De Kliek will carry, in addition to wellknown boutiques in other metropolitan areas. Direct competitors include those boutiques that carry most of the brands that De Kliek plans on carrying or could move easily into carrying, and are located in the Valley. Furthermore, de Kliek has stiff local competition with the many wonderful boutiques in Los Angeles. Remember, easy financials, and access anywhere, LivePlan turns your great idea into a great plan for success, with 500 complete sample plans. Business planning has never been easier. Now pay attention please. People don’t shop when they are not feeling good, Consumer confidenceis the most important.
Unemployment also has an effect,in that fewerwomen out in the workforce means less disposable income for high end quality clothing.
Thus, the large discounters are now working with p designers to bring designer apparel to the people.
Their continued development of the trend could’ve a direct impact on retailers who sell designer clothing during ugh economic times, even though they can’t compete on quality. Although, look, there’re various economic forces that affect apparel retailers. Accordingly the location for De Kliek has not been confirmed but p targets are areas in which the target market lives and also shops. On a macro economic level, consumer confidence, interest rates and inflation rates all have an effect. On p of this, weather, seasonal events, holiday shopping, competitor marketing, LA tourism, the Bay Area economy and the strength of the dollar can all affect the performance of De Kliek. Rising unemployment, political concerns and deflation also pose risks. Seriously. Did you know that the retail sector employs any quarter. I am sure that the retail sector is the ‘second largest’ industry in the United States, both in number of establishments and number of employees.
It’s also the largest industries worldwide.
Sales have slowly grown from 4percentage in Q1, to 1percentage in Q2 to an estimated 8percent in Q3 in consonance with the NRF, despite 2003 was difficult.
Overall retail sales account for two the thirds nation’s economic activity, and the holiday season accounts for ‘2040’ percent of tal retail sales. Did you know that the Clothing Accessories Stores subsector of Retail has seen sales growth of 19percent over the last five years from $ 137 dot 6 billion in 1997 to $ 171 dot 8 billion in 2002. Businesses in the Clothing and Clothing Accessories Stores subsector sell new clothing and clothing accessories merchandise from fixed point of sale locations. Establishments in this subsector have similar display equipment and staff that is knowledgeable regarding fashion trends and the proper match of styles, colors, and combinations of clothing and accessories to the characteristics and tastes of the customer. Make sure you scratch suggestions about it below. De Kliek will carry sophisticated, quality lines fromEuropean and American designers similar to Herr Frau, Weekend MaxMini, Hocken, Vince and Catherine the Great.
As pointed out by the National Retail Federation, the holiday season accounts foronly 15 of tal apparel sales, nonetheless the holiday season is the key indicator of retail health.
Additionally, online holiday shoppers spent a record $ 18 dot 5 billion in the course of the holiday season a 35 percent increase over the $ 13 dot 7 billion spent in Luxury retailers and upscale department stores were the unexpected market leaders in the course of the 2003 holidays with Nov Dec sales up 15 percent.
a decent holiday season is typically followed by a perfect economic year and analysts predict retail sales will rise a tal of 4 percent in Total sales for 2003 were up 2 percent. Known analysts state that as consumers see their investments increase, they spend more.
