Women’s Clothing Boutique Business Plan – With 500 Complete Sample Plans
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Business planning has never been easier.
Research indicates that women approach retail shopping uniquely by evaluating purchases on the basis of product and company information derived from both personal and expert sources.
Additionally, surveys consistently reveal that women buy on the basis of the relationship they forge with a brand, Statistics, studies, and our own personal experiences show us again and again that excellent customer service lowers customer attrition rates, fosters excellent word of mouth and most importantly, increases sales. Now this area also reaches out to the adventurously heeled and dressed, an awful lot of places in Los Angeles cater to the well heeled. I’m sure it sounds familiar. Establishments in this subsector have similar display equipment and staff that is knowledgeable regarding fashion trends and the proper match of styles, colors, and combinations of clothing and accessories to the characteristics and tastes of the customer.
Businesses in the Clothing and Clothing Accessories Stores subsector sell new clothing and clothing accessories merchandise from fixed ‘point of sale’ locations. Therefore the Clothing Accessories Stores subsector of Retail has seen sales growth of 19 over the last five years from dollarsign 137 dot 6 billion in 1997 to dollarsign 171 dot 8 billion in 2002. On a macroeconomic level, consumer confidence, interest rates and inflation rates all have an effect. Weather, seasonal events, holiday shopping, competitor marketing, LA tourism, the Bay Area economy and the strength of the dollar can all affect the performance of De Kliek. De Kliek must be a luxury boutique within the Women’s Clothing Store Industry. Seriously. While in consonance with Women’s Wear Daily, luxury firms forecast a strong 2004, particularly for accessories and footwear. Consequently, the luxury goods market, of which has remained recessionproof, de Kliek is a part being that the ‘highend’ brands it will carry Tiffany and Saks.
In consonance with the National Retail Federation, the holiday season accounts foronly 15percent of total apparel sales, the holiday season is the key indicator of retail health.
Analysts state that as consumers see their investments increase, they spend more.
Total sales for 2003 were up 2 percent. Additionally, online holiday shoppers spent a record dollarsign 18 dot 5 billion throughout the holiday season a 35 percent increase over the dollarsign 13 dot 7 billion spent in Luxury retailers and upscale department stores were the unexpected market leaders throughout the 2003 holidays with ‘Nov Dec’ sales up 15 percent. I know that the primary De Kliek customer is a professional woman with a household income over dollarsign 100K. She is used to coming into the store and browsing through the clothing items and trying on what interests her. You see, by offering fashionable accessories and wardrobe organization items, De Kliek might be able to grab a larger share of her wardrobe budget. She expects a warm and comfortable environment and nice dressing rooms. Quite a few times she shops to browse. She wants fun and catered shopping events in the evening and on top of that enjoys receiving special notices on sales and participating in trunk shows to garner more savings.
De Kliek customer loves to shop and enjoys planning to boutiques.
She is also at a Director to ‘CEO level’ job and could potentially be reached through her office for personal shopping services or through her own personal stylist who is a member of AICI.
She enjoys being left alone but also enjoys the special touches of personal shopping assistance and having the ability to special order items. She is knowledgeable about designer fashions and tends to shop for seasonal wardrobes twice a year plus picks up various fashion and basic pieces throughout the year. It’s a well lots of us are aware that there are various economic forces that affect apparel retailers.
Thus, the large discounters are now working with top designers to bring designer apparel to the people.
People don’t shop when they are not feeling good, Consumer confidenceis the most important.
Unemployment also has an effect,in that fewerwomen out in the workforce means less disposable income for highend quality clothing. Their continued development of the trend could’ve a direct impact on retailers who sell designer clothing during tough economic times, they can’t compete on quality. Did you hear of something like this before? Approximately 19 these percent generate over dollarsign 500K in sales, There are so it’s good news to boutique retailers. In the luxury market, luxury consumers spent more in 2003 than Based on focus groups, United Marketing believes luxury consumers see apparel and accessories as more of a necessity than a luxury. By the way, the competition in Valley does provide some good benchmarksfor projecting sales and understanding customer expectations. Actually, that translates to more than dollarsign 1600 per square foot, Nearby,Ennui generates annual sales of dollarsign 3 million with approximately 800 square feet of selling space. Generally, in Valley, Ambivalence, a junior/contemporary boutique, averages sales that top dollarsign 1300 per square foot which totals more than dollarsign 900000 in sales annually.
Additionally, there’re a few very successful boutiques in San Francisco, NYC and Florida that are worth mentioning as benchmarks for successful retailing and merchandising.
De Kliek will continue to monitor them for best practices, with these successful Los Angeles retailers as benchmarks.
Now look, a considerable quantity of sales come from special orders, it’s vital to note that not all ofEnnui sales are generated from the selling floor. Indirect competitors are those boutiques in LA that focus on alternative target market or do not carry lines that De Kliek will carry, in addition to wellknown boutiques in other metropolitan areas. De Kliek has stiff local competition with the many wonderful boutiques in Los Angeles.
Direct competitors include those boutiques that carry a lot of the brands that De Kliek plans on carrying or could move easily into carrying, and are located in the Valley.
Sales have slowly grown from 4 in Q1, to 1percent in Q2 to an estimated 8percent in Q3 in accordance with the NRF, 2003 was difficult.
Overall retail sales account for twothirds of the nation’s economic activity, and the holiday season accounts for ‘2040’ percent of total retail sales. Remember, the retail sector employs every quarter. That is interesting. Undoubtedly it’s also amongst the largest industries worldwide. Then again, the retail sector is the ‘second largest’ industry in the United States, both in number of establishments and number of employees. Besides, the location for De Kliek has not been confirmed but top targets are areas in which the target market lives and shops.
