Women’s Apparel – With Anything So Highly Uted As Athleisure It’s Worth Digging Deeper
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By the way, a big part of lululemon’s product strategy is to change the way it sells its pants.
The retailer will sell its new pants in categories like hugged, naked, relaxed, tight and held in, rather than traditional sizing.
Whether it’s fitness fans opting for the stylish, every one serves a specific purpose in the customer’s life, supportive fits of the tighter offerings, or those looking for the attractive, comfortable, looser fits for more casual settings. With that said, think of women wearing yoga pants for a night out after work. Athletic casual wear has become increasingly acceptable for use in a wide various social situations, and consumers are quickly jumping on the trend. Among the biggest trends in the fashion and retail worlds day is the rise of athleisure -athletic apparel that people can wear in non athletic settings. Therefore, think of CEOs wearing sneakers to board meetings.
The actual question is. Basically the question on most investors’ minds in regard to athleisure is -is this just a fad?
Here, I’ll discuss why athleisure is here to stay and why investors may be paying attention to the category.
It’s worth digging deeper, with anything so highly uted as athleisure. Are the companies going all out in this new product category worth investing in, or will they be eating the losses on products they can’t sell? While in accordance with research from the NPD Group, consumers spent $ 323 billion on apparel, footwear, and accessories in 2014 -a 1 percent increase over That 1 percent, however, represented about $ 2 billion in sales and was largely driven by consumer spending on activewear, athletic performance footwear and bags.
Accordingly the rise of athleisure is downplayed by I know that the numbers so far seem to indicate otherwise. Looking at the marketing, Nike made a big splash in the women’s market with its #BetterForIt digital marketing campaign featuring everyday women rather than the supermodels and professional athletes seen in most advertising for athletic wear. Eventually, an even bigger asset are the 70 million women connected to Nike’s online community, that gives the company a sizeable audience of buyers primed to purchase Nike’s new gear. Whenever in consonance with Seeking Alpha, s brass has stated that Nike can grow women’s sales by 40 percent -up to $ 7 billion -by 2017. You should take this seriously. Part of I know it’s certainly connected to the rise of ‘fitnessconscious’ consumers who look at athletics not only as a hobby but also as an allaround lifestyle. Why are consumers increasingly interested in athleisure wear? Like formal wear in professional situations, another part of And so it’s simply the desire for clothing to be comfortable, even when it’s supposed to be functional. A well-known fact that is. Comfort is queen with athleisure clothing and this certainly fits the bill.
Nike is blending classic materials like polyester and spandex and innovative manufacturing techniques in the way these materials are woven to create attractive shirts, sweatshirts and vests that offer both form and function. AeroReact material, for the sake of example, can detect when the wearer is mostly about to start sweating and loosen itself up just before that happens. Whenever jumping from $ 391 million a year ago to $ 453 million this year, in line with a recent Financial Times article, lululemon posted a 16 percent growth in overall sales this year. Lululemon’s turnaround is dramatic, and it all started with getting its products right, the company’s share price dropped significantly in past years because of a few product missteps. With both companies posting stellar results -Nike’s shares are up 40 dot 1 percent over the last 52 weeks while lululemon’s are up 31 dot 4 percent -it’s clear that investors who aren’t looking to get in on this trend gonna be missing out on quite a few most lucrative opportunities the retail and fashion industry has to offer. Nonetheless, more specifically, Nike is going all in on the women’s athleisure wear market with comfortable, fashionable and sporty clothes and footwear.
