Women’s Clothing Boutique Business Plan: Retail Sales Usually See A 2-5 Growth Any Quarter
admin 
Conforming to the National Retail Federation, the holiday season accounts foronly 15 of total apparel sales, albeit the holiday season is the key indicator of retail health.
Total sales for 2003 were up 2 percent.
Additionally, online holiday shoppers spent a record $ 18 dot 5 billion in the course of the holiday season a 35 percent increase over the $ 13 dot 7 billion spent in Luxury retailers and upscale department stores were the unexpected market leaders in the course of the 2003 holidays with NovDec sales up 15 percent. Analysts state that as consumers see their investments increase, they spend more. Research indicates that women approach retail shopping uniquely by evaluating purchases depending on product and company information derived from both personal and expert sources. Make sure you write some comments about it. Additionally, surveys consistently reveal that women buy on the basis of the relationship they forge with a brand, Statistics, studies, and our own personal experiences show us again and again that excellent customer service lowers customer attrition rates, fosters excellent word of mouth and most importantly, increases sales.
Business planning has never been easier. With that said, this area also reaches out to the adventurously heeled and dressed, lots of places in Los Angeles cater to the wellheeled. Then the location for De Kliek has not been confirmed but top targets are areas in which the target market lives and also shops. There’re various economic forces that affect apparel retailers. Thus, the large discounters are now working with top designers to bring designer apparel to the people. Unemployment also has an effect,in that fewerwomen out in the workforce means less disposable income for ‘highend’ quality clothing. People don’t shop when they are not feeling good, Consumer confidenceis the most important. Their continued development of the trend could’ve a direct impact on retailers who sell designer clothing during tough economic times, even if they can’t compete on quality. For example, establishments in this subsector have similar display equipment and staff that is knowledgeable regarding fashion trends and the proper match of styles, colors, and combinations of clothing and accessories to the characteristics and tastes of the customer. Nonetheless, businesses in the Clothing and Clothing Accessories Stores subsector sell new clothing and clothing accessories merchandise from fixed pointofsale locations. I’m sure that the Clothing Accessories Stores subsector of Retail has seen sales growth of 19 over the last five years from $ 137 dot 6 billion in 1997 to $ 171 dot 8 billion in 2002.
I know that the competition in Valley does provide some good benchmarksfor projecting sales and understanding customer expectations.
Actually a considerable quantity of sales come from special orders, it’s vital to note that not all ofEnnui sales are generated from the selling floor.
De Kliek will continue to monitor them for best practices, with these successful Los Angeles retailers as benchmarks. Oftentimes additionally, there’re a few very successful boutiques in San Francisco, New York City and Florida that are worth mentioning as benchmarks for successful retailing and merchandising. That translates to more than $ 1600 per square foot, Nearby,Ennui generates annual sales of $ 3 million with approximately 800 square feet of selling space. Inthe Valley, Ambivalence, a junior/contemporary boutique, averages sales that top $ 1300 per square foot which totals more than $ 900000 in sales annually. For example, de Kliek must be a luxury boutique within the Women’s Clothing Store Industry. Besides, de Kliek has stiff local competition with the many wonderful boutiques in Los Angeles.
Direct competitors include those boutiques that carry plenty of brands that De Kliek plans on carrying or could move easily into carrying, and are located in the Valley. Indirect competitors are those boutiques in LA that focus on a completely different target market or do not carry lines that De Kliek will carry, in addition to popular boutiques in other metropolitan areas. Weather, seasonal events, holiday shopping, competitor marketing, LA tourism, the Bay Area economy and the strength of the dollar can all affect the performance of De Kliek. On a macroeconomic level, consumer confidence, interest rates and inflation rates all have an effect. In the luxury market, luxury consumers spent more in 2003 than Based on focus groups, United Marketing believes luxury consumers see apparel and accessories as more of a necessity than a luxury.
Approximately 19 these percent generate over $ 500K in sales, There are it’s good news to boutique retailers. Retail sector employs And so it’s also amongst the largest industries worldwide. Retail sales usually see a ‘2 5’percent growth any quarter. Sales have slowly grown from 4percent in Q1, to 1percent in Q2 to an estimated 8percentage in Q3 as pointed out by the NRF, 2003 was difficult.
Retail sector is the secondlargest industry in the United States, both in number of establishments and number of employees. Primary De Kliek customer is a professional woman with a household income over $ 100K. De Kliek customer loves to shop and enjoys intending to boutiques. She wants fun and catered shopping events in the evening and in addition enjoys receiving special notices on sales and participating in trunk shows to garner more savings. She is also at a Director to CEO level job and could potentially be reached through her office for personal shopping services or through her own personal stylist who is a member of AICI. This is where it starts getting really interesting, right? She enjoys being left alone but also enjoys the special touches of personal shopping assistance and having the ability to special order items. Notice that she is knowledgeable about designer fashions and tends to shop for seasonal wardrobes twice a year plus picks up various fashion and basic pieces throughout the year. Just think for a moment. She is used to coming into the store and browsing through the clothing items and trying on what interests her. She expects a warm and comfortable environment and nice dressing rooms.
By offering fashionable accessories and wardrobe organization items, De Kliek could be able to grab a larger share of her wardrobe budget. Loads of times she shops to browse. I know that the luxury goods market, of which has remained recessionproof, de Kliek is a part since the highend brands it will carry Tiffany and Saks. Whenever as indicated by Women’s Wear Daily, luxury firms forecast a strong 2004, particularly for accessories and footwear.
