Weather Seasonal Events: Women’s Clothing Boutique Business Plan
admin 
Bplans is owned and operated by Palo Alto Software.
Direct competitors include those boutiques that carry most of the brands that De Kliek plans on carrying or could move easily into carrying, and are located in the Valley. Indirect competitors are those boutiques in LA that focus on a completely different target market or do not carry lines that De Kliek will carry, in addition to prominent boutiques in other metropolitan areas. De Kliek has stiff local competition with the many wonderful boutiques in Los Angeles.
The Clothing Accessories Stores subsector of Retail has seen sales growth of 19percentage over the last five years from percentdollarsign 1376 billion in 1997 to percentdollarsign 1718 billion in 2002.
Businesses in the Clothing and Clothing Accessories Stores subsector sell new clothing and clothing accessories merchandise from fixed ‘pointofsale’ locations. Besides, establishments in this subsector have similar display equipment and staff that is knowledgeable regarding fashion trends and the proper match of styles, colors, and combinations of clothing and accessories to the characteristics and tastes of the customer.
Weather, seasonal events, holiday shopping, competitor marketing, LA tourism, the Bay Area economy and the strength of the dollar can all affect the performance of De Kliek. In line with the National Retail Federation, the holiday season accounts foronly 15 of total apparel sales, even though the holiday season is the key indicator of retail health. Additionally, online holiday shoppers spent a record dollarsign 185 billion in the course of the holiday season a 35 percent increase over the dollarsign 137 billion spent in Luxury retailers and upscale department stores were the unexpected market leaders throughout the 2003 holidays with ‘Nov Dec’ sales up 15 percent. Analysts state that as consumers see their investments increase, they spend more. Some information can be found online. Rising unemployment, political concerns and deflation also pose risks. Total sales for 2003 were up 2 percent. On a macroeconomic level, consumer confidence, interest rates and inflation rates all have an effect.
Business planning has never been easier.
Easy financials, and access anywhere, LivePlan turns your great idea into a great plan for success, with 500 complete sample plans. Unemployment also has an effect,in that fewerwomen out in the workforce means less disposable income for highend quality clothing. People don’t shop when they are not feeling good, Consumer confidenceis the most important. Their continued development of the trend could’ve a direct impact on retailers who sell designer clothing during tough economic times, nevertheless they can’t compete on quality. Thus, the large discounters are now working with top designers to bring designer apparel to the people. Now look. Mostly there’re various economic forces that affect apparel retailers.
De Kliek must be a luxury boutique within the Women’s Clothing Store Industry. Additionally, surveys consistently reveal that women buy on the basis of the relationship they forge with a brand. Needless to say, the table below shows that out of the ten characteristics consumers find important in deciding where to shop, four were attributed to customer service. Women’s Clothing Store sales represent 20 of the Clothing Store Industry Group, that translates to dollarsign 272 billion during 1997, and dollarsign 344 billion in Research indicates that women approach retail shopping uniquely by evaluating purchases on the basis of product and company information derived from both personal and expert sources. Statistics, studies, and our own personal experiences show us again and again that excellent customer service lowers customer attrition rates, fosters excellent word of mouth and most importantly, increases sales.
Luxury goods market, of which has remained recession proof, de Kliek is a part as long as the highend brands it will carry Tiffany and Saks.
Her main characteristics are listed below. Strong Euro and slowdown in wealth creation are big concerns and managing a balanced qualityprice ratio is the key to success for luxury retailers. Generally, whenever as pointed out by Women’s Wear Daily, luxury firms forecast a strong 2004, particularly for accessories and footwear. By the way, the primary De Kliek customer is a professional woman with a household income over percentagedollarsign 100K.
The De Kliek customer loves to shop and enjoys planning to boutiques.
She enjoys being left alone but also enjoys the special touches of personal shopping assistance and having the ability to special order items. You see, she expects a warm and comfortable environment and nice dressing rooms. She wants fun and catered shopping events in the evening and on top of that enjoys receiving special notices on sales and participating in trunk shows to garner more savings. She is also at a Director to CEOlevel job and could potentially be reached through her office for personal shopping services or through her own personal stylist who is a member of AICI. It is she is used to coming into the store and browsing through the clothing items and trying on what interests her. Plenty of times she shops to browse. Nevertheless, by offering fashionable accessories and wardrobe organization items, De Kliek should be able to grab a larger share of her wardrobe budget. She is knowledgeable about designer fashions and tends to shop for seasonal wardrobes twice a year plus picks up various fashion and basic pieces throughout the year.
De Kliek will carry sophisticated, quality lines fromEuropean and American designers just like Herr Frau, Weekend MaxMini, Hocken, Vince and Catherine the Great. Now this area also reaches out to the adventurously heeled and dressed, loads of places in Los Angeles cater to the ‘wellheeled’.
Did you know that the competition in Valley does provide some good benchmarksfor projecting sales and understanding customer expectations. Additionally, look, there’re a few very successful boutiques in San Francisco, New York City and Florida that are worth mentioning as benchmarks for successful retailing and merchandising. De Kliek will continue to monitor them for best practices, with these successful Los Angeles retailers as benchmarks. Inthe Valley, Ambivalence, a junior/contemporary boutique, averages sales that top percentagedollarsign 1300 per square foot which totals more than dollarsign 900000 in sales annually. Considerable percentage of sales come from special orders, it’s vital to note that not all ofEnnui sales are generated from the selling floor. That translates to more than percentdollarsign 1600 per square foot, Nearby,Ennui generates annual sales of percentagedollarsign 3 million with approximately 800 square feet of selling space.
Retail sector is the secondlargest industry in the United States, both in number of establishments and number of employees. Retail sales usually see a 2 5″ growth any quarter. Overall retail sales account for ‘two thirds’ of the nation’s economic activity, and the holiday season accounts for 20 40″ percent of total retail sales. Basically the retail sector employs conforming to the NRF, nevertheless 2003 was difficult. Remember, That’s a fact, it’s also the largest industries worldwide.
The location for De Kliek has not been confirmed but top targets are areas in which the target market lives and shops.
In the luxury market, luxury consumers spent more in 2003 than Based on focus groups, United Marketing believes luxury consumers see apparel and accessories as more of a necessity than a luxury. With that said, this can be attributed to the fact that so it is good news to boutique retailers.
