Women’s Clothing Boutique Business Plan – In Line With Women’s Wear Daily
admin 
ladies clothing stores 
coordinating colors, elastic waistband, fashion tips, fashionable hair, mascara wand
Luxury goods market, of which has remained recessionproof, de Kliek is a part since the highend brands it will carry Tiffany and Saks.
The retail sector is the secondlargest industry in the United States, both in number of establishments and number of employees. Needless to say, overall retail sales account for two the thirds nation’s economic activity, and the holiday season accounts for 20 40″ percent of total retail sales. Sales have slowly grown from 4 in Q1, to 1percent in Q2 to an estimated 8percentage in Q3 in accordance with the NRF, 2003 was difficult. Anyways, That’s a fact, it’s also among the largest industries worldwide. Yes, that’s right! The strong Euro and slowdown in wealth creation are big concerns and managing a balanced qualityprice ratio is the key to success for luxury retailers. Whenever as indicated by Women’s Wear Daily, luxury firms forecast a strong 2004, particularly for accessories and footwear. Then the retail sector employs any quarter.
So this area also reaches out to the adventurously heeled and dressed, a slew of places in Los Angeles cater to the wellheeled. Rising unemployment, political concerns and deflation also pose risks. Weather, seasonal events, holiday shopping, competitor marketing, LA tourism, the Bay Area economy and the strength of the dollar can all affect the performance of De Kliek. A well-known fact that is. On a macro economic level, consumer confidence, interest rates and inflation rates all have an effect.
The primary De Kliek customer is a professional woman with a household income over in sales, There are so it is good news to boutique retailers. On top of that, this can be attributed to the fact that on the basis of the relationship they forge with a brand. Direct competitors include those boutiques that carry plenty of the brands that De Kliek plans on carrying or could move easily into carrying, and are located in the Valley. Sounds familiar, right? Research indicates that women approach retail shopping uniquely by evaluating purchases on the basis of product and company information derived from both personal and expert sources. Statistics, studies, and our own personal experiences show us again and again that excellent customer service lowers customer attrition rates, fosters excellent word of mouth and most importantly, increases sales. Accordingly the table below shows that out of the ten characteristics consumers find important in deciding where to shop, four were attributed to customer service. Also, indirect competitors are those boutiques in LA that focus on a totally different target market or do not carry lines that De Kliek will carry, in addition to ‘wellknown’ boutiques in other metropolitan areas.
Did you know that the Clothing Accessories Stores subsector of Retail has seen sales growth of 19 over the last five years from 1718 billion in 2002. Considerable percentage of sales come from special orders, it’s essential to note that not all ofEnnui sales are generated from the selling floor. Establishments in this subsector have similar display equipment and staff that is knowledgeable regarding fashion trends and the proper match of styles, colors, and combinations of clothing and accessories to the characteristics and tastes of the customer. Additionally, for the most part there’re a few very successful boutiques in San Francisco, NYC and Florida that are worth mentioning as benchmarks for successful retailing and merchandising. That translates to more than 3 million with approximately 800 square feet of selling space.
By the way, the competition in Valley does provide some good benchmarksfor projecting sales and understanding customer expectations. This is the case. Businesses in the Clothing and Clothing Accessories Stores subsector sell new clothing and clothing accessories merchandise from fixed ‘point of sale’ locations. Remember, in Valley, Ambivalence, a junior/contemporary boutique, averages sales that top 900000 in sales annually. De Kliek will continue to monitor them for best practices, with these successful Los Angeles retailers as benchmarks.
De Kliek is a luxury boutique within the Women’s Clothing Store Industry.
Additionally, online holiday shoppers spent a record 137 billion spent in Luxury retailers and upscale department stores were the unexpected market leaders throughout the 2003 holidays with ‘NovDec’ sales up 15 percent. Total sales for 2003 were up 2 percent. Analysts state that as consumers see their investments increase, they spend more. As indicated by the National Retail Federation, Women’s lothing Store sales represent 20 of the Clothing Store Industry Group. Consequently
